On November 19th, 2009, the “Parisian Love” video was uploaded to Google’s official Search Stories YouTube channel. It was then later shown during the 2010 Super Bowl XLIV as part of its commercial line up. The video was basically advertising Google’s easy to use search engine through a story of a guy trying to find love in France by searching for things like “How to find a job in Paris” and “How to impress a French girl.” The video received more than 7 million views over the past years just online.

What makes this advertisement so good? Well the answer is that it’s simple and sends a clear message to the audience. Much like the search engine itself the video was trying to show how easy it is to use Google search engine. Results come out fast and the results are clear for the user. Google is a corporation that works on other services and products but what it showed from this advertisement is that they wanted to go back to their roots and define what it originally was, a search engine.

Even though their advertisement was highly praised, I do believe there were some not so good parts of the advertisement. I didn’t really like the overall story they were using as well as the music in the video. Everything seemed too cheesy and cliche of a guy trying to find his love through the help of the internet. I understood the overall message Google was trying to use on how they help “push” people’s lives but they could of used another concept even simpler like a story of a guy wanting to make a model airplane. The guy would search Google for supplies, price, locations and guides on building a model airplane.

Also Google needs to step it up a notch with the idea of bringing perks to using their search engine. One of their biggest competitors for internet search engine is Microsoft’s Bing. The Parisian Love advertisement was obviously also aimed at Microsoft’s Bing search engine and how they are clearly much better than their competitors. However, recently Bing created a reward system for users using their search engine (video below). By using Bing the user gains points that they are allowed to use to receive gift cards for things such as Amazon.com and Fandango and other items. Google needs to create something for their search engine before their competitors such as Bing and Yahoo pass them in the future as better online search engine to use.

https://www.youtube.com/watch?v=hjWFRRG1Hw0