For this post I created a PowerPoint presentation that describe what my blog is about and what kind of things I have posted.

You can find the file for the PowerPoint presentation by clicking here.

On November 19th, 2009, the “Parisian Love” video was uploaded to Google’s official Search Stories YouTube channel. It was then later shown during the 2010 Super Bowl XLIV as part of its commercial line up. The video was basically advertising Google’s easy to use search engine through a story of a guy trying to find love in France by searching for things like “How to find a job in Paris” and “How to impress a French girl.” The video received more than 7 million views over the past years just online.

What makes this advertisement so good? Well the answer is that it’s simple and sends a clear message to the audience. Much like the search engine itself the video was trying to show how easy it is to use Google search engine. Results come out fast and the results are clear for the user. Google is a corporation that works on other services and products but what it showed from this advertisement is that they wanted to go back to their roots and define what it originally was, a search engine.

Even though their advertisement was highly praised, I do believe there were some not so good parts of the advertisement. I didn’t really like the overall story they were using as well as the music in the video. Everything seemed too cheesy and cliche of a guy trying to find his love through the help of the internet. I understood the overall message Google was trying to use on how they help “push” people’s lives but they could of used another concept even simpler like a story of a guy wanting to make a model airplane. The guy would search Google for supplies, price, locations and guides on building a model airplane.

Also Google needs to step it up a notch with the idea of bringing perks to using their search engine. One of their biggest competitors for internet search engine is Microsoft’s Bing. The Parisian Love advertisement was obviously also aimed at Microsoft’s Bing search engine and how they are clearly much better than their competitors. However, recently Bing created a reward system for users using their search engine (video below). By using Bing the user gains points that they are allowed to use to receive gift cards for things such as Amazon.com and Fandango and other items. Google needs to create something for their search engine before their competitors such as Bing and Yahoo pass them in the future as better online search engine to use.

https://www.youtube.com/watch?v=hjWFRRG1Hw0

In the future I hope to work in the advertisement industry and help develop new advertisements for different brands. Whether it will be a short video advertisement or a billboard advertisement that I helped create, my creativity will help them shine. However, before I gain this so called “creativity” I need some inspiration from other people and their works in the advertising industry. I believe that creativity doesn’t fall down easily in ones mind and that a person needs to see other people’s works in order to get that extra push in creating their own ideas and style. Luckily for me I live in New York City where advertisements are everywhere and I can get inspiration whenever I walk outside. In addition, going to different museums around the city can help me understand different people’s sense of style from their work and help inspire me to create my own style and approach in making an advertisement. Website blogs relating to advertisements can also help give me inspiration.

Picture of outside the MoMa from Creative Commons

Whenever I go to a museum in the city it would always be days that I am free and have nothing better to do. I would wake up early in the morning and look through different museum websites in the city and see what exhibits that are showing on that particular day. I would then decide to go to the museum that catch my interest and would look furtehr through the website what other exhibits I can see while there. I particularly enjoy going to the Museum of Modern Art (MoMa). Going to MoMa I would usually ride the F train line and stop at 57th St. Then I would walk down to 53rd St where the MoMa is at. Being a City Tech student I am lucky to not have to pay in order to enter the museum. I would go to the museum and just show my student ID at the information center to get in for free. After that I would head first to the exhibits that I want to look at and then if I have time I would walk around MoMa to look at various other people’s works that I didn’t originally had my eyes on upon entering because I would sometimes find a person’s work to be amazing despite not having any interest in them when I entered the museum.

Furthermore, looking at different advertising blogs online can also give me inspiration. As I come home from visiting a museum I would often surf the web to look at different advertisements. One particular website I enjoy looking for inspiration is Ibelieveinadv. This website is a blog that posts different advertisements everyday. It is very easy on the eyes and navigating the website is very easy to look through past posts. In addition, each advertisement whether it is a video or poster has credentials in order to know what agency worked on the advertisement and what product or brand the advertisement focused on. It may seem that looking at advertisements and people’s art works a whole day can be exhausting, but I find it enjoyable and helps mend my own creativity for developing an advertisement in the near future.