This post will be a continuation from my last post for my series about Advertisements in New York City, specifically in the area of SoHo and Chinatown.

When we look at advertisements in SoHo and Chinatown we wonder what type of people they are aiming at. Demographics play a big role when advertising in these locations. Let’s look at SoHo; an area that is known for many artists and art galleries, now has many varieties of stores and shops ranging from trendy boutiques to outlets of upscale national and international chain stores. While being a residential area for many different artists as well as middle to upper class people, it also became a commercial area. SoHo quickly shifted into becoming a consumer area where people often go to buy stuff that they desire and need in their daily lives. The sidewalks in this area are often crowded with tourists and with vendors selling jewelry, t-shirts, and other works, sometimes leaving no space for pedestrians. You will see many different advertisement posters and billboards relating to certain stores in SoHo such as Calvin Klein, Uniqlo and Apple. Advertisements here are more aimed at people who want to buy and waste their money on various things and services that are located in SoHo.

Consumers lining up for a sale in SoHo taken from creativecommons

Just a few blocks south of SoHo will lead us to Chinatown. This is another populated location where you will see many forms of advertisements plastered in this area. Furthermore, demographics also play a part in what advertisements will appear in this location. Like SoHo, Chinatown is both a residential and commercial area. The main difference is that it is more Chinese populated. There are some tourists walking around Chinatown in order to visit the many different Chinese oriented stores and restaurants. Advertisements seen in this location will cater to many different groups. There will be advertisements written in Chinese in order to focus on the Chinese population in Chinatown. Also there are advertisements that are written in English so that they will appeal to the tourist who come to Chinatown. Many of these tourist-aimed advertisements are there so that they can know what services are provided there.

Pedestrians walking in Chinatown markets taken from creativecommons