Photograph of one location in Chinatown taken from Creative Commons

Advertisements are everywhere in New York City. Many advertisements in the city are placed in certain locations in order to attract a key group. If you look at SoHo, an area filled with trendy clothing stores and boutiques, you will definitely see billboards advertising popular products. However, not all advertisements are successful in certain locations. You will not see a big advertisement in SoHo pertaining to a new Chinese cable provider. Instead, that type of advertisement would be better placed in Chinatown, an area that is Chinese populated. Advertisements in New York City specifically those in SoHo and Chinatown are completely different due to the fact that they are aimed at certain demographics and cater to their specific desires or needs in those areas.

Photograph of one location in SoHo taken from Creative Commons

In this 5 part series I will be specifically explaining about:

• Demographics in the two areas
• Advertisements placed in SoHo
• Advertisements placed in Chinatown
• My conclusion