Author: Sarah

Digital Book

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Poster Series

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Social Media Posts

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Animated GIF

Digital Book

Digital Book

@theactualsarahjo

A brief history of me and my heritage!

♬ Cute background music for kids(951274) – dama

I made a TikTok video as they are becoming increasingly popular, and it was a format I’m more comfortable with. People are also watching other platforms less and less or using those platforms to watch reposted TikTok videos.

My Family Trees

I talked to my grandparents about my heritage as far back as they could go, and they gave me an overwhelming amount of information, so I stuck to four generations in my family tree. I broke it down by my mom’s side (Malone) and my dad’s side (Renelt).

click here to see my final

1915

NASA, the National Aeronautics and Space Administration, used to be NACA, National Advisory Committee on Aeronautics. The original logo was for NACA in 1915, which eventually became NASA in 1958. The logo was a legible black-on-yellow with a sans-serif font. The goal was to be visible without extra “frills.”

1958-1975

NASA soon moved to the “Meatball” logo from 1958 to 1975. NASA says, “James Modarelli [The head of Lewis’ Research Reports Division] was asked by the executive secretary of NACA to design a logo that could be used for less formal purposes.” Meatball wasn’t popular until 1975, and it got the name l from its round appearance. The logo uses a bold serif typeface on a blue background with a red swoosh and white stars. NASA then started using this logo again in 1992 until the present, but not before moving to the “worm.”

1975-1992

The “Worm” brings in the iconic text we all associate with NASA. The connected red letters are on a plain white background. CNN quoted from Barry, NASA’s chief historian, “The worm was intentionally designed without any stars or any aircraft in it, but just letters, because NASA could then be anything you wanted it to be, including not a space agency.” The red is the same shade used in the previous shade and was designed to have a more “modern” look. This same logo was used later in 2020. Adobe has even created a font called “Nasalization,” which is available on all platforms.

1992-Present Day

The current logo used is the meatball logo. They reverted to the other logo to show that “the magic is back at NASA.” They talked about all the great things within NASA when the Meatball was initially used (for example, the moon landing). The logo is sometimes altered on aircraft to include a black swoosh and blue text.

NASA’s Seal

This is the more formal version of Meatball. This logo is used for official documents, while meatball is for everyday use. As I showed in the first photo, you can see this seal for official ceremonies, flags, and documents. This seal isn’t as well known as Worm or Meatball, but it holds excellent significance within the company. It features a red all-caps serif typeface surrounding a black-to-blue gradient, the same red swoosh and stars as Meatball, a yellow orb, a white orb to the right, and a white swoosh orbiting the yellow orb.

Sources

https://www.hatchwise.com/resources/the-complete-history-of-the-nasa-logo

https://amp.cnn.com/cnn/style/article/nasa-worm-logo-scn/index.html

https://history.nasa.gov/meatball.htm

https://www.nasa.gov/audience/forstudents/5-8/features/symbols-of-nasa.html

https://fonts.adobe.com/fonts/nasalization

These three covers are my favorites for entirely different reasons.

Starting with the left. The detail and artistic style Keith Bright used are very visually interesting. The use of the script text that looks handwritten is something I also love to do in my designs as well. The balance and symmetry are appealing to me as well.

The middle cover by Stefan Bucher looks organized and balanced as well, but in a different way. It looks more like a data visualization piece, which I enjoy. The use of a color triad makes the work more cohesive as well.

The right cover by Martin Venezky uses color to draw the viewer’s attention to the text rather than first looking at the design. Using the orange versus the black and white makes for a visually captivating piece. This is also something I like to play with in my designs.

Intro

The Book of HOV is a free public exhibit at the Brooklyn Public Library. We went during class, walked through the exhibits, and did further research when we got home. I chose not to take photos of the exhibit because I knew I would have access to professional photos after the visit. I wanted to enjoy just being at the exhibit before going back and choosing which part to write about.

Super Bowl LIV

The first thing that caught my eye at the Book of HOV exhibit was the Super Bowl Memorabilia. The colors are fabulous, with magenta, gold, and teal, and the red-brown of the football stands out and is visually impactful.

The patterns of the tickets remind me of the texture of the football but in a more luxe gold color. I also find the first lanyard very interesting because of the shape that makes it look like a guitar pick. The colors the designers chose are fun, tropical, and playful, which I think plays into the desired vibe surrounding the music during the Super Bowl.

The composition of the tickets is particularly impactful and would be something an attendee would keep forever. I particularly like the visual hierarchy of the typography on the ticket. The details behind the Super Bowl trophy have a fun look, and it gives more movement to the trophy.