Presentation 04 – Designing Your Product
LINK:
https://docs.google.com/presentation/d/17jDtAnK5NOFddle0yCnMuhITELGbPqnNbiSZcNDjN6U/edit?usp=sharing
LINK:
https://docs.google.com/presentation/d/17jDtAnK5NOFddle0yCnMuhITELGbPqnNbiSZcNDjN6U/edit?usp=sharing
Create a Competitor feature spreadsheet by looking at three main competitors of your app and listing their features next to the ones your app is currently going to have.
Look through online articles and any appropriate study on www.pewinternet.org about your potential competitors to get an idea of the demographics (age, gender, ethnicity, etc.) of their current users.
This is a continuation of the concept of modular css I mentioned in class. Just a couple of articles to get started with.
Who are your competitors?
What are their features?
How do their features compare to yours?
How to Conduct a Competitive Analysis for Your Online Business [with Templates]
WHAT TO EXPECTAn in-depth investigation and analysis of your competition is one of the most important components of a comprehensive market analysis. A competitive analysis allows you to assess your competitor’s strengths and weaknesses in your marketplace and implement effective strategies to improve your competitive advantage. This Business Builder will take you through a step-by-step process of competitive analysis, helping you to identify your competition, determine and weigh their attributes, assess their strengths and weaknesses, and uncover their objectives and strategies in your market segment.
http://edwardlowe.org/how-to-conduct-and-prepare-a-competitive-analysis/
Unlike most users, businesses aren’t afraid to make demands, so it’s usually not difficult to discover business needs. These needs might be unnecessary, vague, or misdirected, but you should still bring them to the surface. Only when business needs are in the open can you explain how to marry them with the needs of the user
I keep talking about the Lean UX Methodology. Here is an introduction to it from the Interation Design Foundation.
Lean UX is an incredibly useful technique when working on projects where the Agile development method is used. Traditional UX techniques often don’t work when development is conducted in rapid bursts – there’s not enough time to deliver UX in the same way. Fundamentally Lean UX and other forms of UX all have the same goal in mind; delivering a great user experience it’s just that the way you work on a project is slightly different. So let’s take a look at how that might work.
https://www.interaction-design.org/literature/article/a-simple-introduction-to-lean-ux
https://docs.google.com/presentation/d/1fYvMVQDgGlTIVat8__dKUKhYgVo6QRocThTgPuO0B5I/edit?usp=sharing
Presentation 2
https://docs.google.com/presentation/d/1cogR4voL74-bFVDfa6tNefBheQ3NBZWVhMXCh-v_lA4/edit?usp=sharing
Before embarking upon the design phase of any project, it’s critical to undertake some research so that the decisions you make are undertaken from an informed position. In part one of this article series, I’ll be focusing on the importance of undertaking user research.