Rubric for Presentation 1
| Art Direction | 2 |
| Demonstration of Research | 10 |
| Demonstration of Process | 5 |
| Syntax/Error Checking | 3 |
| Delivery/Audience Engagement | 5 |
| Total: | 25 |
Content Required for Presentation 1
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Initial Product Research — Competitor & Industry Research
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User Research — Personas & Scenarios
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Who did you talk to? What did you learn?
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User Journey Map
THINGS NOT TO WORRY ABOUT
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The Visual Identity
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The Logo
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The Look of the Product
