Class Info

  • Date: Friday, 11/22
  • Meeting Info: In-Person, Pearl 112

Topic

  • Keywords & Moodboards
  • Visual Hierarchy and Grid

Objectives

  • Demo on the Ideation (Keywords & Moodboard) Process
  • Continue discussion on how items fit on a typographical grid and how this establishes visual hierarchy.

Activities

  • Keywords & Moodboards — How to use them to inspire your design.
  • Revise your keywords, moodboards, and first drafts.
    • Be reflective and edit your work. Review the examples below and note visual hierarchy, and how different items follow grid. The designer still has to edit placement and must look carefully at kerning, tracking, alignment, variations, etc, but it’s a strong start.

To-Do After Class

  • Project 3 Posters R2, Due 11PM Tuesday, 11/26:
    • Complete TWO posters and export a PDF. Lastname_Firstname_posters_edited
    • Complete THREE moodboards and export a PDF. Name it Lastname_Firstname_posters_moodboard
    • Place BOTH in Dropbox (will be graded as TWO SEPARATE grades)
  • Found Alphabet
    • Letters T & U
      • Post Due: 11 PM 11/26. Comments Due: 11 PM 11/28
  • Type Hero Presentations (on-going)
    • Refer to the project page (click the link above) for your presentation date.
  • Bonus Assignments (on-going), Due 11PM Tuesday, 12/10
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