Class Info

• Date: Thursday 26, 2024
• Meeting Info: 2:15 to 5:35
  P 114

DROPBOX COMD3527 Spring 24

 

 

Topics

 

• Logotype Critique (approx 30 minutes)
• As we continue to develop our typographical identity for Shake Station, let’s review some of the principles of typography (we discussed some during last class)
• Review the main elements of visual hierarchy.
  • Image, color and type (typographic legibility)
• Poster Design

Remember that designing is not just selecting a typeface and changing size 🙂

• PRINCIPLES OF TYPE
  • Characteristics of the typeface
  • Variations of Type (Width/Weight/Posture)
  • Case (Upper case/ lower case/ U&lc)
  • Alignment (careful with decision)
  • Type on a path. Careful with vertical paths and curves
  • Line Height and Word Spacing (Leading/ tracking and kerning)
    • Kerning: Large type (above 24pts) MUST almost always be adjusted
    • Tracking: Avoid excessive tracking lower case letters (looks odd)
      If tracking UC, should be to limited amount of words (like a title)

• VISUAL HIERARCHY
  • Positioning (composition/ How it reads?)
  • Scale
  • Color
  • Contrast

PDF Visual Hierarchy Basics

 

 

 

 

During Class

Participation Activity

 

FOLLOW DEMO

 

In Illustrator CREATE a 5 ” x 3″
1 artboard document

 

Place the following JPG > EMBED and change its color

 

 

How to make a JPEG/ Grayscale so that you can change color

 

 

Change the color of the JEANS image to one color of your choice.

First let’s make a swatch.

To create a swatch of colors do the following

If you go now to WINDOW> COLOR > SWATCHES, you will be able o see your color as an option. Additionally, you will be able to use the slider to change the tint of the color.

 

 

Then–In one text box type in the word Hello like this:

Hello

HELLO

hello

 

Make it 72 points

and select a non script typeface (a different one for each line)

it will look something like this:

Control the leading to make them closer (OBSERVE: What is happening?)

OBSERVE: Word spacing: What is happening?

 

 

Change the color of the type (OBSERVE: What is happening?)

Change the alignment (OBSERVE: What is happening?)

 

Make it look better (do not copy mine, use your judgement)

 

Take a screenshot of your final version and

• Make a new post:
  Go to the DASHBOARD>POST>ADD NEW
  
  ADD title  “yourlastname_firstname_PA_feb15_details”
  
  Categories
  Under the GEAR to the right of the screen GO to DOCUMENT>CATEGORIES, then check the following categories: 
  “Student Post ” and “Participation Activity”
  
  Add your image as a JPG:
  •   yourlastname_firstname_PA_feb15_details.jpg
• PUBLISH (Open lab has a little delay when posting. Avoid posting numerous times)

__________________________________________________________________

Research or Create images:

Although this is a type heavy identity, you may use some imaging. If you source them, they MUST be free to use and adhere to their licenses.

 

Read the following article:

In the Spotlight: Finding Public Domain & Creative Commons Images

 

RESEARCH at least 5 images

 

In Illustrator, create an 11 x 8.5 document
Place your research

Keep track of research/typefaces and sources.

 

Design Continuity

What is design continuity?
Our posters are going to help us establish a look, and the overall feel and vibe of the festival. This will carry throughout your designs

 

POSTERS or Book:

We will design a poster or book for print
to promote the shake station festival.

Start thinking of design continuity- You will start now designing elements of a typographical brand/look- logo, fonts, icons, colors.

One DESIGN for this poster 11×17 or book- can be double sided. Portrait only for poster. Use different fonts- 1 or 2,-3 fonts MAX.

Us the copy from the pdf, logo, fonts, icons and colors to make this poster or book exciting and easy to read. Print out options. Add bleed to file, use indeisgn only.

Add one (or more) call to action for the poster or book cover.

add – www.shakestaton.com
Social Media (Instagram) icon and add a QR Code

 

Vertical
Full color ok

Specs:

The following text must be included:

 

 

 

Add your logotype

 

 

Example Gallery: Please note that sizes and copy vary. These show how others solved this problem. Create your own.

 

 

 

 

 

Due next class- note there is no class next week

1 poster or book

print it out and will look at them in class.

For folding ideas

https://smartpress.com/shop/designer-folds

 

 

 

 

 

______________________________

Print will follow printer’s spreads, rather than logical order of reading

CLASS Last day remarks 🙂

by Prof G

NOTE:
Graphic Assignments are always due the day before class at 11:30 pm, and must be placed in class DROPBOX drive unless indicated otherwise. Assignments done or uploaded during class time on the day that they are due are marked as late.

Participation Activities are due during class and are named and posted as indicated by instructor.

Class Info

• Date: Oct 10, 2024
• Meeting Info: 2:15 to 5:35
  P 114

Topics

• Vendor Poster Design– EDIT. We all need to edit our posters.
  • Be reflective: What is working? What is not working?
    • Following a grid?
    • You are limiting the use of typefaces to two?
    • Is visual hierarchy clearly established?
    • Is type size appropriate?
    • Is there contrast between foreground and background?
    • Alignment is organized or does it seem scattered?
    • Is anything out of proportion?
    • Are images credited? and can be used?
• Motion (First talk about typography and motion)

DO NOT DO– WILL DO NEXT CLASS
Participation activity> During Class

After Effects: First Looks at type in motion

1. After Effects Basics TRANSFORM tools

I have to layers (COMD3505 and TUESDAY. Select Typeface, size, variable such as weight or posture)

NOTE: THE ANCHOR POINT determines where things move from. By default it is placed lower left of the layer.

If you need to move your anchor point to the center. Click on the layer hold command and double click on the pan behind icon

Due next class

Menu Design:
We will now design a MENU for Shake station. You choose the size. Make sure it’s easy to read and branded. Print out for next class.

Use your logo, colors and fonts from style guide.
Full color ok
Image or vector illustatons

Edits to one VENDOR poster— Hand in to me printed. This is the one I will grade

YES DUE: Due next class

Edits to one posters— This is the one I will grade

Take a screenshot (with no guides please) of the artboard

lastname_name_poster_final.jpg

and

Series of Banners

Take ONE screen shot of your banners side by side (with no guides please)

lastname_banners1.jpg

Place in Dropbox
DROPBOX COMD3527 Spring 24

______________________________

FYI Grading Rubric Posters

Schedule/ Items must be completed and Placed in Dropbox -5 for each missed step (late or not done) Naming Convention and format (-5 each)

Aesthetics / Typography / others   From -0 to -25

Edited Posters No edited version  -10

FYI Grading Rubric Banners

Schedule/ Items must be completed and Placed in Dropbox -5 for each missed step (late or not done) Naming Convention and format (-5 each)

Aesthetics / Typography / others   From -0 to -25

Edited Banners No edited version  -10

Print will follow printer’s spreads, rather than logical order of reading

CLASS Last day remarks 🙂

by Prof G

NOTE:
Graphic Assignments are always due the day before class at 11:30 pm, and must be placed in class DROPBOX drive unless indicated otherwise. Assignments done or uploaded during class time on the day that they are due are marked as late.

Participation Activities are due during class and are named and posted as indicated by instructor.