To-Do Now

  • Check your City Tech email regarding your membership to this course OpenLab site.
  • You should be members prior to class start Search for COMD3527 and the Specific Section Number
  • CHECK your CUNYfirst account, CITYTECH email and make sure that all is working.

Today’s Topic

  • Class structure
  • What is this class about?
  • Design and Typography trends >> Know what is happening currently with design and typography.
    • There a few interesting sites listed under> HELP and RESOURCES>>COURSE RESOURCES for example: Fonts in use

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  • TYPE REVIEW
    This is the third typography class of our program and it is a recommended class for students who want to pursue graphic design and advertising. At this level it is important to know and understand the following type or type related concepts:
    • use correct type terminology
    • variations and why to use them
    • variables typefaces
    • how to access typefaces
    • alignment
    • spacing (line height or leading, word spacing: tracking, kerning)
    • typographical grid
    • visual hierarchy
    • design of a multiple page publication
    • basic use of style sheets
    • type pairing
    • others
  • Questionnaire (paper)

Intro to assignment / theme


Shake Station is a casual restaurant that serves mostly grilled food from burgers to chicken sandwiches. The restaurant steps into our retro-inspired diner and prepare to be transported to an era of warmth and nostalgia. Our friendly staff and inviting atmosphere create the perfect place for enjoying our delicious comfort food classics. From mouthwatering burgers cooked to perfection to indulgent classic milkshakes that will satisfy any sweet tooth, every bite at Shake Station Diner is a flavorful journey worth savoring..

We will first establish a typographical look, and will design multiple related components during the semester.

A few things to know: 

Step into Shake Station, a charming local diner located in the heart of Ellenton, FL, where owners Andy and Kalliopi bring decades of restaurant expertise to create the perfect blend of atmosphere and quality food for you and your family to enjoy. 

Here, you’re whisked away to the nostalgic 1950s, where sharing a juicy burger and creamy milkshake with your sweetheart feels like stepping into a scene from a classic movie. Immerse yourself in the era’s favorite tunes as you savor each bite. Our dedicated Shake girls and guys are ready to greet you with warm smiles and exceptional service, making you feel like part of the family from the moment you walk in. This isn’t just a restaurant—it’s an experience where memories are made and cherished for years to come.

Who comes here?

  • Families, kids, adults, teens, tourists
  • Great place for a date
  • Nice place to hand on a friday night

Is this the same as Shake Shack? 
It’s family onwned and a one off. Think custom and craft.

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Participation Activity

During class. Got to the following link and comment on the blog:

WORDMARKS and the USE of TYPEFACES

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Assignment 1 SPECS: Wordmark

Shake Station

Create a word mark/logo for Shake Station

Make it feel craft, fun, unique and yummy

Once the main wordmark is designed, we might develop an alternate, such as SS.

There are multiple directions in which to start with this. Think of the overall look of the typography and feel.

Vintage / Retro
Modern / Trendy

Craft/Modern 
Mix

START your research: typefaces, look, inspiration
—-Collect your research: Pinterest, Mood Boards, Websites, photos—–

Make a mood board in indesign. 8.5 x11.

Other considerations:

• The mark must work in one color only (for now black). We will discuss color later.
• Research possible typeface (or two at the most).
• Think of weight, width, posture, case, composition
• Do not need to be literal
• May use lines or shapes, but no photos or detailed illustrations
• Words can stack

Due Next Class

Assignment:
Make your Mood Board in indesign 8.5 x11.

SKETCH  (WITH PURPOSE) at least 15 ideas (Tuesday night/ DUE before next class)
Please place ONE picture of your sketches and One pdf of Mood Board in DROPBOX

lastname_firstname_wordmark_sketches1.jpg

Print will follow printer’s spreads, rather than logical order of reading

CLASS Last day remarks 🙂

by Prof G

NOTE:
Graphic Assignments are always due the day before class at 11:30 pm, and must be placed in class DROPBOX drive unless indicated otherwise. Assignments done or uploaded during class time on the day that they are due are marked as late.

Participation Activities are due during class and are named and posted as indicated by instructor.

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