Logo history

Omari Dillard

History of Skittles Brand Logo




The Skittles brand is a subsection of Mars candy company that was started un 1911 by Frank C Mars. The brand had the man logo that was used from 1974 to 2003 and the same logo was incorporated into all it different candy types. The main favors that where used where Strawberry, Grape, Orange, Lime and Lemon. The main color that was used in the main package was Red this was do to the marketing for candy following the rainbow with red being the dominant color of the rainbow. There where many other flavors with different packages colors such as Tropical to Sour.




Until 2005 where the logo was changed to the one we know to day. With many new favors that have been added over the past few years

A City Tech OpenLab ePortfolio