Internet entrepreneurship is commonly seen in Turkey as it is a technologically developed nation. PricewaterhouseCoopers known as PwC is a firm that has been providing its business and tax advisory services to Turkish businesses since 1981, revealed in its reports about Turkey that, “of the commercial transactions on the internet, e-commerce, in particular, has grown significantly, boosting its promising potential in Turkey and globally,” as there are already “more than 10 thousand e-commerce websites offer a host of services in Turkey” (Akan & Kurşun, 2016). This is great news for our business Modest Beauty as we are also an e-commerce website aiming to build our brand in Turkey and as well as expand globally.
Besides, another most common e-commerce model in Turkey is the B2C or Business to Consumer model – under which businesses “sell their goods and services either in their virtual stores or on common shopping portals,” and our Modest Beauty website is our virtual store. (Akan & Kurşun, 2016). This B2C model will not only allow our business to reach more local customers all over Turkey but will also help us build relationships globally as we penetrate international markets and scale our business. Our online store saves our shoppers both their time and money as they don’t need to spend on transportation to come to a physical store location and also they save their time as since it is an online store there is no need to wait in a queue at the checkout, simply buy anything by a click within minutes!
Page Author: Musarat Merchant
