Co-founders

Faha Ghauri

Faha Ghauri is the Anthropologist of Modest Beauty. Since Modest Beauty is based in both the United States and Turkey, Ghauri works hard to study the culture of both these countries. Ghauri’s role is vital to ensure that the Modest Beauty Family always has access to exceptional products and services because through the study of culture and behavior she knows exactly how to cater to the customer’s wants and needs. From there she works with the Modest Beauty Team to turn this vision into a reality!

Musarat Merchant

Musarat Merchant’s role at Modest Beauty is researching the area of Technological Development in Turkey. She has dug really deep into the areas such as e-commerce in Turkey,  digital retailing practices carried out in Turkey, technological stability as well as how the current issue of COVID-19 has affected the technology industry in Turkey. Merchant makes sure that the content presented on this website is well-researched, fresh, and relevant to today’s world.

Rehat Reya

At Modest Beauty, Rehat’s contribution was to do research for the Political Stability of Turkey during the current situation of the global pandemic, and the crucial part of researching best fabrics stating which special fabrics Turkey is known for, which textile mills are businesses buying from, and also explaining how the fabric quality is at Modest Beauty.     

Fani Tzikas

On the Modest Beauty team, Fani Tzikas could be labeled the “epidemiologist of the group. Her contributions include relative research on updates involving Turkey’s Covid-19 experience, and how the country is coping with the virus, domestically, and on an international level. She conducts extensive research, fact-checks all the information, and makes it readily available to the public.

Kaynait Zafar

Kaynait Zafar’s role at Modest Beauty is researching the area of Economic Stability of Turkey. Kaynait has been working really hard to research the main factors of Economic conditions and benefits in Turkey. Some of the main points are Turkey’s Labor on female and male workers, Imports, and Exports. That’s the role she plays in the Modest Beauty Team.