Prof. Mehta’s Profile

Faculty
active 3 days, 10 hours ago
Prof. Mehta
Department
Communication Design

My Courses

COMD1200D152, FA2017

COMD1200D152, FA2017

The exploration of creative visual thinking and its importance to communication design. Students will experiment with image making techniques and learn to use graphic elements to communicate concepts and ideas. The course will emphasize the integration of communication concepts, type and graphics and its relationship to multiple disciplines such as advertising, graphic design, web design, illustration, broadcast design, production, and others. Students develop projects from thumbnails through final presentations.

ADVERTISING DESIGN 1 ADV 2300 (SP14)

ADVERTISING DESIGN 1 ADV 2300 (SP14)

This course is designed to create all branding materials.

ADV1100 Graphic Design Principles I (FA13)

ADV1100 Graphic Design Principles I (FA13)

This foundation design and color theory course explores graphic communication from idea development to final execution. Through hands-on experiments, collaborative learning, and individual projects students will learn the language and process of design thinking and gain a solid foundation in design principles and practices. While studying the basic tenets of design students develop visual literacy by following a design process: 1. Research 2. Experimentation 3. Development of Skill, Craft and Voice 4. Expression of Form, Emotions or Concepts 5. Thoughtful Assessment (verbal and written) 6. Record of significant commitment of time Communication designers use the concepts explored in this course in disciplines such as advertising, graphic design, web design, illustration, broadcast design, photography, and game design.

My Projects

Prof. Mehta hasn't created or joined any projects yet.

My Clubs

City Tech Printmaking Club

City Tech Printmaking Club

This club is open to all City Tech students, but was originally conceived for the students of the Advertising Design & Graphic Arts (ADGA) Department. We have formed to help bring traditional printmaking techniques back into the general awareness of our members in order to ground them more fully in the philosophy and heritage of graphic arts design and production. We work to offer informative lectures, presentations, exhibitions, demonstrations, and field trips for our students to explore all forms of printmaking, including but not limited to screenprint, relief, lithography, and intaglio.