Jane Haimes’s Profile
B.F.A, painting, Cornell University. Exhibits in New York private/ public collections in U.S., Europe, Canada.Former senior art director,Grey Avertising NY. print and tv, Andy, Effie, and NY Art Directors’ Club awards. Adjunct Assoc. Professor, Light, Color, and Design, Foundation Department, Pratt Institute.
My Courses
ADV 1100 Graphic Design Principles I
This is an introduction to the study of design for visual communication for advertising, graphic design, game design, web design,photography, illustration. Visual language does not use words, it uses elements as ideas understood by seeing, responding, recognizing and interpreting. Design principles govern the way visual elements are arranged. Color is a core topic of study as well as an element of design; its behaviors and attributes act as a major influence on perception and emotion. This course uses theory and practice to develop working methods and content. Solving problems as a process begins with research and comparisons of visual styles, trends, masterworks, and cultural influences. The development of visual criteria begins with sketching and representing ideas, articulating and presenting concepts, critical thinking as writing and speaking. Presentation, and methods of working are developed as skills and an output of several projects in a portfolio, in hands-on and digital media.
My Projects
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COMD1100 Instructional Resource
An instructional resource for faculty teaching Graphic Design Principles 1, the foundation design and color course in the Department of Communication Design.
My Clubs
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