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ADV 1100 Graphic Design Principles I

ADV 1100 Graphic Design Principles I

This is an introduction to the study of design for visual communication for advertising, graphic design, game design, web design,photography, illustration. Visual language does not use words, it uses elements as ideas understood by seeing, responding, recognizing and interpreting. Design principles govern the way visual elements are arranged. Color is a core topic of study as well as an element of design; its behaviors and attributes act as a major influence on perception and emotion. This course uses theory and practice to develop working methods and content. Solving problems as a process begins with research and comparisons of visual styles, trends, masterworks, and cultural influences. The development of visual criteria begins with sketching and representing ideas, articulating and presenting concepts, critical thinking as writing and speaking. Presentation, and methods of working are developed as skills and an output of several projects in a portfolio, in hands-on and digital media.

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