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HMGT 4702 Hospitality Services Marketing Management
Hospitality Services Markaeting Management
With New York City as a world food culture laboratory, students will explore the concept of culinary tourism and its economic impact on the tourism industry. Students will create, market and conduct their own NYC culinary walking tour. Students will co-create the Hospitality Management Department’s NYC Culinary Guide to Restaurants and Food Shops on Open Lab.
Course Description Building upon the foundation of previous culinary courses, students will gain a general understanding of international cuisines by exploring traditional and indigenous ingredients, flavor components and cooking techniques. Application of classical and contemporary cooking techniques, creative menu planning, plate design, cultural research, proper sanitation techniques and nutritional analysis of menus.
Principles and practice of identification, comparison, and evaluation of selected foods, ingredients, techniques, and equipment for recipe formulation, menu planning, and preparation. Examination of current trends in the culinary arts field including the use of local seasonal products and the application of scientific techniques to experiment with food preparation. Emphasis on creatively synthesizing food science, visual arts, flavor nuances, management and performance.
•Throughout the semester, we will write a series of essays in a variety of genres. Each essay will be designed to provide information to fellow City Tech students about the City Tech campus and surrounding neighborhood. For each essay, you will study examples of the genre found in the textbook and in the community and analyze them to develop a sense of their style, audience, and basic features. After doing this initial research, you will write your own essays that conform to the genre and that utilize a variety of research strategies. This course focuses on effective essay writing and basic research techniques, including use of the library. Demanding readings are assigned for classroom discussion and as a basis for essay writing.
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