In this course
students will partner with Hospitality Program students to create a visual identity for a restaurant. Hospitality students will provide a concept and menu items and together, students will develop the name, logo and menu designs. Students will explore the elements that make an identity appropriate, engaging and cohesive. Color palette, iconography and type selection will be discussed with Hospitality clients. Designers will present their Hospitality clients with options and discuss possibilities. Menus will be comped and formally presented at the end of the 7th week.
In the second portion of the course design students will be working on their own to further develop the identity elements. They will design applications such as signage, an ad campaign, communications package and develop guidelines for logo usage. The final project will be presented in a printed and bound book.
Slide lectures, assigned readings, videos and class critiques will augment the design process.
In this course
students will partner with Hospitality Program students to create a visual identity for a restaurant. Hospitality students will provide a concept and menu items and together, students will develop the name, logo and menu designs. Students will explore the elements that make an identity appropriate, engaging and cohesive. Color palette, iconography and type selection will be discussed with Hospitality clients. Designers will present their Hospitality clients with options and discuss possibilities. Menus will be comped and formally presented at the end of the 7th week.
In the second portion of the course design students will be working on their own to further develop the identity elements. They will design applications such as signage, an ad campaign, communications package and develop guidelines for logo usage. The final project will be presented in a printed and bound book.
Slide lectures, assigned readings, videos and class critiques will augment the design process.
This openly available model course contains course information, learning outcomes, suggested weekly topics and projects, video resources, quizzes, and more. It may be cloned and adapted by any faculty member teaching this course.
This openly available model course contains course information, learning outcomes, suggested weekly topics and projects, video resources, quizzes, and more. It may be cloned and adapted by any faculty member teaching this course.
This course will offer an in-depth introduction to communication design theory, examining theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context and semiotics will be explored through critical readings from key documents written between the early decades of the twentieth century and the present.
This course will offer an in-depth introduction to communication design theory, examining theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context and semiotics will be explored through critical readings from key documents written between the early decades of the twentieth century and the present.
Required for all associate level students, this capstone course is designed to showcase work done in previous courses. Focused on website design and development, topics include creative user interface design and best workflow practice. Students design a portfolio website using an HTML template, and learn web design, typography and web programming skills. HTML and CSS are taught.
Required for all associate level students, this capstone course is designed to showcase work done in previous courses. Focused on website design and development, topics include creative user interface design and best workflow practice. Students design a portfolio website using an HTML template, and learn web design, typography and web programming skills. HTML and CSS are taught.
Introduces a variety of basic layouts and formats, building technical and practical fluency in setting and working with type for both print and screen. This course further explores topics learned in COMD 1127 Type and Media, such as typeface selection and the use of the typographical grids. Problem-solving for most common typographical problems is discussed.
Introduces a variety of basic layouts and formats, building technical and practical fluency in setting and working with type for both print and screen. This course further explores topics learned in COMD 1127 Type and Media, such as typeface selection and the use of the typographical grids. Problem-solving for most common typographical problems is discussed.
My Projects
Jean-Alexander Lothian hasn't created or joined any projects yet.
We are a design club at New York City College of Technology. We host Meet the Pros (facebook.com/meetthepros) speaker series and we release an annual design magazine, Command+J.
We are a design club at New York City College of Technology. We host Meet the Pros (facebook.com/meetthepros) speaker series and we release an annual design magazine, Command+J.
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