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Focusing on creative problem-solving. Learning package technology and development, structural packaging, materials, environmental responsibility, typography, brand development, marketing, and the business aspects of the package industry.

Focusing on creative problem-solving. Learning package technology and development, structural packaging, materials, environmental responsibility, typography, brand development, marketing, and the business aspects of the package industry.

Course Description: Production for Designers focuses on current print and production procedures that can prepare designers and creative thinkers for real-world situations. Understanding print (offset and digital), and the process of production is an essential part of the design process that can assure a predictable outcome of deliverables. Emphasis is on the importance of project planning and management, personal communication skills to better interface with colleagues and to understand the three key components of modern print production. Topics include print media specifications, digital and offset prepress, page imposition, proofing, Paper and substrates, specialty printing, budget management, understanding of color management, and preparation of files. Applied discussion of reverse engineering, workflow, and project planning are critical to this course. This course will also explain the relationship between the world of Advertising, marketing and related digital and analog production techniques, Strategic use of Internet search engines, websites, and leveraging tools of technology is demonstrated to support student efforts.

Course Description: Production for Designers focuses on current print and production procedures that can prepare designers and creative thinkers for real-world situations. Understanding print (offset and digital), and the process of production is an essential part of the design process that can assure a predictable outcome of deliverables. Emphasis is on the importance of project planning and management, personal communication skills to better interface with colleagues and to understand the three key components of modern print production. Topics include print media specifications, digital and offset prepress, page imposition, proofing, Paper and substrates, specialty printing, budget management, understanding of color management, and preparation of files. Applied discussion of reverse engineering, workflow, and project planning are critical to this course. This course will also explain the relationship between the world of Advertising, marketing and related digital and analog production techniques, Strategic use of Internet search engines, websites, and leveraging tools of technology is demonstrated to support student efforts.

In this course students will partner with Hospitality Program students to create a visual identity for a restaurant. Hospitality students will provide a concept and menu items and together, students will develop the name, logo and menu designs. Students will explore the elements that make an identity appropriate, engaging and cohesive. Color palette, iconography and type selection will be discussed with Hospitality clients. Designers will present their Hospitality clients with options and discuss possibilities. Menus will be comped and formally presented at the end of the 7th week. In the second portion of the course design students will be working on their own to further develop the identity elements. They will design applications such as signage, an ad campaign, communications package and develop guidelines for logo usage. The final project will be presented in a printed and bound book. Slide lectures, assigned readings, videos and class critiques will augment the design process.

In this course students will partner with Hospitality Program students to create a visual identity for a restaurant. Hospitality students will provide a concept and menu items and together, students will develop the name, logo and menu designs. Students will explore the elements that make an identity appropriate, engaging and cohesive. Color palette, iconography and type selection will be discussed with Hospitality clients. Designers will present their Hospitality clients with options and discuss possibilities. Menus will be comped and formally presented at the end of the 7th week. In the second portion of the course design students will be working on their own to further develop the identity elements. They will design applications such as signage, an ad campaign, communications package and develop guidelines for logo usage. The final project will be presented in a printed and bound book. Slide lectures, assigned readings, videos and class critiques will augment the design process.

This openly available model course contains course information, learning outcomes, suggested weekly topics and projects, video resources, quizzes, and more. It may be cloned and adapted by any faculty member teaching this course.

This openly available model course contains course information, learning outcomes, suggested weekly topics and projects, video resources, quizzes, and more. It may be cloned and adapted by any faculty member teaching this course.

This course will offer an in-depth introduction to communication design theory, examining theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context and semiotics will be explored through critical readings from key documents written between the early decades of the twentieth century and the present.

This course will offer an in-depth introduction to communication design theory, examining theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context and semiotics will be explored through critical readings from key documents written between the early decades of the twentieth century and the present.