Alyssa Dana Adomaitis’s Profile

Faculty
Active 5 months, 1 week ago
Alyssa Dana Adomaitis
Title
Director of the Business & Technology of Fashion, Assistant Professor
Department
Business
Office Location
Namm-1025
Academic interests

Social-Psychology of Dress & Human Behavior, Luxury Marketing, Marketing impacts of cosumer behavior

Bio

Dr. Alyssa Dana Adomaitis is full-time, tenure track faculty with the Fashion Marketing program. Previously, she was faculty in the Fashion Merchandising program in the Department of Family and Consumer Sciences at Texas State University San Marcos and California State Polytechnic University Pomona. She obtained her Ph.D. in 2002 from the University of Minnesota in Social Psychology of Dress and Human Behavior and obtained her MBA in Marketing from Long Island University/C.W. Post in Marketing in 1997.
Her research area of interest is in the social psychology of dress, consumer behavior, and retail advertising. She investigates people’s perception of dress, self impressions, impression management, along with advertisings impact on consumers’ behavior. Her latest research is inclusive of social responsible advertising and global sourcing and foreign policy and its impact on the fashion industry both domestically and abroad.
She has been employed with several different companies in the fashion industry holding positions that include a visual merchandiser at Saks Fifth Avenue New York, a trend analyst at The Fashion Service and as well as a personal assistant to the CEO of Sun Country Airlines. She has also been a consultant to Fred Segal, Fashion Business Inc., and Le Mystere.

Work Phone
718.260.5757

My Courses

Visual Merchandising Spring 2017

Visual Merchandising Spring 2017

Visual Merchandising explores….

My Projects

Writing Across the Curriculum

Writing Across the Curriculum

WAC encourages courses throughout the college to incorporate formal and informal writing into the course practices and requirements. Avatar retrieved from Bridgeline Digital, Creative Commons License

Office of the Provost

Office of the Provost

City Tech’s Source for Academic Affairs Information

BUF 3300 International Retailing Project

BUF 3300 International Retailing Project

This project is about a modest fashion international business named Modest Beauty which is located in Turkey, Istanbul – the capital of the modest fashion industry!

STIFC Company

STIFC Company

The STIFC Company is introducing a rationale, that is investigating the apparel and textile complex in the city of Islamabad, Pakistan. The team members the working on this project are: Shaanzay Chaudhry Trang Lai Imama Mudassar Farhana Upannash Carla Ward

International Retailing in Canada (France)

International Retailing in Canada (France)

International Retailing in Canada

My Clubs

New Faculty Orientation 2014-2015

New Faculty Orientation 2014-2015

This is a private group for new hires participating in the New Faculty Seminar series for the 2014-2015 academic year. The members of the group are composed of the seminar leaders as well as the faculty. This group will be used as the main communication site between all participants and facilitators and as a repository for the documents made available throughout the seminar series.