Alyssa Dana Adomaitis’s Profile
Social-Psychology of Dress & Human Behavior, Luxury Marketing, Marketing impacts of cosumer behavior
Dr. Alyssa Dana Adomaitis is full-time, tenure track faculty with the Fashion Marketing program. Previously, she was faculty in the Fashion Merchandising program in the Department of Family and Consumer Sciences at Texas State University San Marcos and California State Polytechnic University Pomona. She obtained her Ph.D. in 2002 from the University of Minnesota in Social Psychology of Dress and Human Behavior and obtained her MBA in Marketing from Long Island University/C.W. Post in Marketing in 1997.
Her research area of interest is in the social psychology of dress, consumer behavior, and retail advertising. She investigates people’s perception of dress, self impressions, impression management, along with advertisings impact on consumers’ behavior. Her latest research is inclusive of social responsible advertising and global sourcing and foreign policy and its impact on the fashion industry both domestically and abroad.
She has been employed with several different companies in the fashion industry holding positions that include a visual merchandiser at Saks Fifth Avenue New York, a trend analyst at The Fashion Service and as well as a personal assistant to the CEO of Sun Country Airlines. She has also been a consultant to Fred Segal, Fashion Business Inc., and Le Mystere.
My Courses
Visual Merchandising Spring 2017
Visual Merchandising explores….
My Projects
City Tech’s Source for Academic Affairs Information
Job Fair for all City Tech students.
L4: Living Lab Learning Library
Welcome to L4, a virtual resource exchange of innovative teaching practices. To see all that L4 has to offer, please click on the “Visit Project Site” link.
Aleah’s E-Portfolio for BUF 4900
BUF 3300 International Retailing – Italy
For our project on Italy, we’re exploring how the country’s unique blend of culture, history, and environment has contributed to its significant presence in the textile and fashion industries. From the fashion-forward streets of Milan to the traditional textile towns of Tuscany and Como, Italy’s geography and climate play a big role in what gets produced and how. We’ll also explore how things like population, labor practices, and new technology affect the industry on a day-to-day level. We’re also looking at how Italy connects with the rest of the world through trade deals, its place in the EU, and its influence on global fashion trends. A big part of our focus will be on how Italy combines high-end luxury with long-standing traditions, from handmade silks to family-run factories that still operate today. Overall, we aim to highlight both the strengths and challenges of Italy’s textile and apparel industry, particularly in terms of sustainability, ethical production, and adapting to rapidly changing global demand.
My Clubs
New Faculty Orientation 2014-2015
This is a private group for new hires participating in the New Faculty Seminar series for the 2014-2015 academic year. The members of the group are composed of the seminar leaders as well as the faculty. This group will be used as the main communication site between all participants and facilitators and as a repository for the documents made available throughout the seminar series.
