The type face, Helvetica originated from Switzerland and it was created by Max Miedinger in 1957. The original name of Helvetica was Neus Hass Grotesk typeface. However, it was changed when a company called Linotype owned it. When the type face was going to go public into the U.S., that’s when they gave it the name Helvetica.

The effect that Helvetica had on advertising and corporate identity is that it was simple to use. Many companies decided to use it because the lettering was neutral and efficient. Companies wanted to use those letters for professionalism and for how a company was characterized.

Wim Crouwel is a designer that uses grids for his typographic work. He uses layers for typographic design. Mathew Carter is a designer who used to work for Microsoft. He worked with Microsoft fonts in the mid 90’s. Erik Spiekermann is a typeface designer who uses Helvetica for most of his work. Alfred Hoffmann is another type face designer and he is the son of Max Miedinger, who created Helvetica.

Three companies that use Helvetica are American Apparel, Gap, and American Airlines. The relationship between Helvetica and swiss design style is the spacing that gives it meaning. The spacing between the letters is what gives the design a certain style. The American Airlines logo was created by Massimo Vignelli in 1966.

The type of classification Helvetica falls under is a way of life. It is a part of society and it is seen everywhere all over the world. The typeface is something that will live on for many years. It is a meaningful typeface since it tells what to do and what not to do.