Assignment 4

The industrial revolution was a major turning point in our history. New inventions such as different types priners were created. Typography became very important for visual communication. Forms of advertisements was another way of communicating with audiences in the United States. It was a way of selling and convincing people to buy products, which still happens in today’s modern world.

Typography took a huge step in the Industrial Revolution. As books, posters and advertisements were distributed more, having powerful type needed to bring the people in to what they were looking at. Typography needed to have excitement and visual impact. The alphabet could no longer just be phonetic symbols. They needed to be communicated as a visual design. Many type designers started to create their own type to be used in theirwork. Type had contrast of thick and thin strokes. They also started to become bigger and bold for emphasis. Vincent Figgins, founded 3-dimensional type. This style didn’t the same style as the 2-dimensional type. The 3D typefaces were more bulk. Other type designers altered this type style by adding perspective, and shading. Plant designs, pictures, and decorative designs were applied inside of the letter forms.

The hand press in the process of numerous changes so it could be more advanced. Industrial revolution increased efficiency and size of printing. These changes lead to lord stanhopes printing press. This type of printing press was able to produce a much bigger size of paper. Normal sizes of paper wouldn’t be the only ones to be printed and there was more variety of different sizes you could print from.
Friedrich Koeing, created the double cylinder steamed press. This invention was able to produce as many individual copies that could be printed. John Walter ll had Koeing print 1,100 copies of The Times. More people could get their hands on prints and more people were informed about the news in their area. Two other people, Wlliam crowper and Ambrose Applegath, created a four cylinder steamed power press for The Times. This press was able to produce more than what the double cylinder steamed press did. The multiple cylinder press would break through as an important invention to produce multiple prints for newspapers and books.

During the Industrial Revolution, editorials and advertising design was rising and distributed to the public. During this time, the public was more involved in buying books and newspapers. Many publishers focused on using certain fonts that were popular and would appeal to their audience. Bodoni and didot fonts were used in most forms of media. A man named, John Harper, created a successful printing and publishing firm with his brothers. A couple of years after they founded their own firm, “Harpers weekly monthly magazine” was created. It provided various illustrations. and fictional stories. During these times, illustrative artists such as Thomas Nast, Charles Parsons, Charles Dana Gibson, Howard Pyle were all artists that contributed to visuals in weekly magazines. The first advertising design agency was founded by Volney Palmer and N.W. Ayer and Son. This agency provided clients with services such as copyrighting, art direction, production and media selection. As advertising grew, many magazine companies started to including advertisements in all pages. With the combination of type, visual illustrations, ads were able to sell their product through publishing.

Typography, advertising and printing technologies became a step forward for the Industrial Revolution. Everybody was able to get their hands on newspapers, books, and magazines, but they were produced vastly with new printers. Typography was altered by creating new ways of how type can be a strong element in design. Advertising was a way of selling services to the public, and it let people know about events and products.