Eva Machauf I COMD 3501 I OL01

Author: Lily Yu

Paula Scher Videos

In the video “Artist Series” Paula said that “New York City ate the identity of public theaters” because everywhere you see on posters, in the subways, on billboards. It is just everywhere one type of style that is plastered everywhere. It’s also very interesting how people say “just go with your guts” and what Paula said she went with her instinct and she also said if she “doesn’t get it the first crack she will get it in her second and if she doesn’t get it in the second then she would never get it.” I feel the same way with clients when they come to you for design help and your ability to help them in like a split second with a solution that came to you off the top of your head, and the client has paid you for it, they would feel that they aren’t getting their money worth because it didn’t feel like you took much thought into it. But as a designer myself if you’re able to come up with a solution very fast that’s a pat on the shoulders. I am surprised that even though Paula has been doing this for years she was able to learn new techniques from other designers. One thing that Paula said that helped her later on in her career was that she had a polish illustrator who was her teacher named Stanishlaw Skiorsky told her to illustrate with type and not just stick the type somewhere and an illustration onto a blank page.

Louise Fili on typography and gastronomy

It was interesting that art directors back at that time were “poorly paid that they had to freelance for one another.” It was also interesting that designers had to create their own maps to follow when creating something to publish. Louise was enjoying designing the interior of the book since she designed book covers for so long. Louise then started to take type and put it into an image which was really cool. She said that it took some time for her to convince the client to agree to put the copyright page into an image. Louise then started to design for a restaurant what was cool about that was when restaurants closed down she was able to keep the design she made for the restaurants which was a win-win for her since she got to keep the design. People think that having a random name for a restaurant is alright all you need is someone to do a fancy design and it would all work out. But that isn’t how it works you should have some kind of background on the name of the restaurant. This tells me that as a designer we have to do research as well as the client for everything to work out well, and for a brand/logo to work well. Also sometimes going out of your comfort zone is also good because you can create something that is different and unique out of all the designs out there that already exist.


Hello! My name is Lily Yu I am in my third year at City Tech. My major is Communication Design and I want to go towards illustration. I love to draw my own character from scratch, and I also love to recreate someone else’s work in my own art style. I am okay with using Adobe programs since I have been using them for the past classes I’ve taken. I chose this class because it was required and it would also help me in the future to be able to help me with my career. My plan for the future is to be able to illustrate for people that want me to illustrate for them.

The Weird Science of Naming New Products

I found this article very interesting. That there could only be one name to a company. Those companies would sue other companies if their names are similar to the ones that are already existing. I read that many companies would come up with their names using catchy words or phrases to name their brand. Something else I read from the article states that a name to a single company can cost a lot of money ranging from $3,000 to $75,000 to build a foundation for the company. Who knew a name can mean so much when we use names everyday.