After watching all three videos of Paula Scher it was great to know about her. While watching her first video she talks about jazz and how she started designing for jazz. So when she started designing jazz. She worked with Wynton and asked his opinion about how she should represent her work. His opinion was it should be syncopated. Also, I learned about what is syncopated? Syncopated is a single page when we have a bunch of things in order and one of them is off. This means that half the amount of your work has been approved and the other half has been rejected. So you should try your best to do things right, Palau had to make many changes to get things right. She received many different comments to make a change in her work when she was designing jazz. She had many different options to approve. I think we all should have a B plan when we are designing things because we don’t know what can happen at any moment and I have experienced it a lot for example “menu.” she kept on doing what he said for it and got at the end. She created it as an identity. While watching her second video I learned about what she talks about is her work is play. She plays around when she designs. I also agree with what she said about Endeavor and gambling because sometimes I do that as well. When I am designing I put on a timer to get things done on time or sometimes I like to play around with my design. Also while we design or do something we need to be solemn which means to be easy. While I design I get too serious sometimes and being serious is hard but then at the same time, I need to be easy on myself to get things right. Also, Russel beakers said solemnity seriousness to design, it doesn’t necessarily make any particular point about quality. Solemn design is often an important and very effective design. Solemn design is also socially correct and is accepted by appropriate audiences. Finally, in the third video which was my favorite from the beginning I like the sentence he starts with. In this video, I found most interesting the four projects shown and discussed. Her project was great. I joined watching her the first project she talked about with “H” to create an “F”. Also, she talks about crapola which is something to sell stuff. So people create something which is “real,” something is going on. Her second project was great as well. I would like to do something like this for my projects as well. I would like to have a gallery or show with my art in it to represent my art.
After watching the video it was nice to know Louise Fili. What inspired me was when Louise Fili said that she had served as an art director for years at Pantheon Books, designing more than 10,000 book jackets. I also agree with Louise Fili when she said that in running your own workshop, you do not need to yell to be heard and share two important lessons. You need to start doing what comes to mind. No answer is correct or wrong. Keep writing in your head, whatever comes up. There is also a wonderful example, which is a mind map. To draw attention, we don’t need anyone to see what we have written down. Louise Fili believes that designers need to have their own projects to find their personal design voice. She provided examples on the front of the books of her restaurant designs, product packaging, and her exclusive copyright page handling. All the art directors were already being paid so poorly that they all had to freelance for each other. One day, she got a phone call from an editor she’d never worked with before, But she didn’t have any other options. To draw on it, she had to build her own archive and she dismissed it as just conventional typefaces for the covers. She wanted them all to be original so that she could either do it from scratch or piece letters from alphabets together to create the form in any way she could. fascist Italian Nazi novel that was just right for her. But the next day, with the inner bark stud, it would be fascist style. Sometimes you need someone to see and go through your work, it’s also fun to go your own way. So just start with whatever you think or the sketch, because Louise Fili is doing that to create her own set to draw what she wants to do.
I was quite amazed after reading this article because I didn’t know that it’s so difficult to name the companies. Finding a name was not easy to find. But well I have experienced it because I know how hard it was for my client to choose the name of the restaurant. However, it was great to know how Anthony Shore helped the companies with names because he named many things, such as the website, companies, products, and colors. In the arcane world of corporate branding as a name, Shore was known. Shore provided 150 students from Stanford and Berkeley with a questionnaire, asking them questions such as Which sounds faster, “fip” or “fop”. “Fip” has been quicker than “fop,” Leben says, because of the way the sounds were made in the mouth. “Fip” feels lighter and quicker because there is just a limited amount of exposed vocal tract. In all, he was responsible for 160 separate brands, including “SoyJoy (the health bar), Lytro (the camera), and Yum! (the parent company of KFC, Pizza Hut, and Taco Bell), as well as lesser-known names like Avaya, Enormo, Fanhattan, Freescale, Homestyler, Kixx, Mylo, Pause, Rig, Scribe, Spontania, Valchemy, Wonderful and Zact.”