Objective: The objective of this assignment is to create a compelling Public Service Announcement (PSA) poster with a size of 11×17 inches. The goal is to raise awareness about a social or environmental issue by selecting a thought-provoking quote from the internet and incorporating it into a visually engaging design.
Key Components:
- Quote Selection:
- Choose a powerful and relevant quote from reputable sources on the internet. The quote should be succinct, impactful, and directly related to the social or environmental issue you want to address.
- Research and Understanding:
- Conduct thorough research on the chosen issue to gain a deep understanding of its significance, causes, and potential solutions. This will inform the visual elements of your poster.
- Target Audience:
- Identify the target audience for your PSA poster. Consider the demographics, interests, and values of your audience to tailor the design and messaging effectively.
- Visual Elements:
- Design a visually appealing poster that complements the chosen quote. Incorporate relevant images, symbols, or graphics to enhance the message and evoke an emotional response from the audience.
- Layout and Composition:
- Pay attention to the layout and composition of the poster. Ensure that the text is easily readable, and the overall design flows cohesively. Use a combination of colors, fonts, and spacing to create visual hierarchy.
- Branding and Logo:
- If applicable, incorporate relevant logos or branding elements to lend credibility to your PSA. Ensure that the branding does not overpower the main message of the poster.
- Call to Action:
- Include a clear and compelling call to action that prompts the audience to take steps toward addressing the issue. This could include donating to a cause, spreading awareness, or participating in relevant initiatives.
Submission Guidelines:
- Submit a high-resolution digital file of your 11×17-inch PSA poster.
- Include a brief written explanation of your design choices, explaining how the visual elements and chosen quote work together to convey the message.
- Ensure that your submission adheres to any additional guidelines provided
Assessment Criteria:
- Creativity and Originality
- Relevance of Quote
- Clarity of Message
- Visual Appeal and Composition
- Alignment with Target Audience
- Effectiveness of Call to Action
Due: 12/19 on final class (email link to final project)
