Assignment Objective: This assignment is designed to give you hands-on experience in designing an Out of Home (OOH) billboard advertisement and placing it within a Photoshop mockup. The goal is to develop your skills in creating impactful visual communication for large-format advertising spaces and to understand the importance of considering the physical context in the design process.
1. Design Process:
- Use design software (e.g., Adobe Photoshop or Illuustrator ) to create the billboard design.
- Consider the dimensions of a standard billboard and ensure that your design is visually impactful from a distance.
- Pay attention to typography, color schemes, and images to enhance readability and engagement.
- Create a visually appealing layout that aligns with the brand and campaign objectives.
2. Photoshop Mockup Placement:
- Acquire or create a realistic Photoshop mockup of a billboard in an urban or outdoor setting.
- Integrate your designed billboard into the mockup, considering factors such as perspective, lighting, and environmental elements.
- Ensure that the placement appears natural and eye-catching within the chosen mockup.
Resources for Mockups and assets
https://www.freepik.com/
Resources for Royalty free pictures
Resources for Fonts
https://fonts.adobe.com/
3. Presentation:
- Prepare a Behance project showcasing your design process, research findings, and the final billboard design.
- Discuss the rationale behind your design choices and how they align with the advertising goals.
- Share insights into the placement within the Photoshop mockup, explaining how the design interacts with its environment.
Examples of Final Project
Submission Guidelines:
- Submit the final billboard design as a Behance project. (Template for Behance project)
- Include a written report detailing your research, design process, and rationale for design decisions.
- Submit the Photoshop mockup with the integrated billboard design aswell as mood boards, and sketches.
- Be prepared to present your work during the designated presentation session.
Assessment Criteria: Your assignment will be evaluated based on the following criteria:
- Creativity and effectiveness of the billboard design.
- Alignment with the target audience and advertising objectives.
- Integration of the design within the Photoshop mockup.
- Clarity and professionalism of the presentation.
- Adherence to design principles and best practices for outdoor advertising.
Due: Monday 11/27
