sound media in the digital world

Digital media has given the average person many opportunities to be heard, to entertain and inform. For example, artist Justine Bieber and Casey began their career in music on youtube and myspace, posting videos of themselves singing and being recognized for their “talent”. Pavlik makes a mention of this; people are using digital media to cut a few corners like getting approved by the “media Gatekeepers”. Also, Elton’s entire article is about record labels being completely cut out of people being accepted and well known and musicians . Needless to say they truly are not needed and we can market ourselves using free sites and building a fan base. The entertainment industry has changed drastically because of the freedom of the World Wide Web and social networks.