Leslie Escoto is the name of the brand. She is a daughter, a sister, a friend, a student, and an employee. She aspires to be strong, and to be motivational. She wants to be someone to be proud of. 
Leslie Escoto is a dedicated student, at CUNY’s New York City College of Technology. She is studying in the Business & Technology of Fashion. She plans to receive her Bachelor of Science degree in June 2021. She aspires to go onto a graduate program, and to further her education. Along with this, she wants to find employment in the fashion industry, particularly in marketing, as it is one of her strong suits. She wants to be a person who succeeds, and is rich in life.
The logo is representative of aspects of my personality. According to Luxmoore (2012) there is a specific psychology regarding the colors black and pink being used together. A serious tone that plays with a more innocent, and feminine one. These two colors struggle to meet in the middle. It is written in black, which often represents very strong and dark feelings, but the pink is highlighted over in an attempt to make it the dominant feeling. The font in specific is a handwritten one which shows off the laid back personality trait, of not taking yourself too seriously.
