Leslie Escoto is the name of the brand. She is a daughter, a sister, a friend, a student, and an employee. She aspires to be strong, and to be motivational. She wants to be someone to be proud of.
My logo is representative of aspects of my personality. According to Luxmoore (2012) there is a specific psychology regarding the colors black and pink being used together. A serious tone that plays with a more innocent, and feminine one. These two colors struggle to meet in the middle. It is written in black, which often represents very strong and dark feelings, but the pink is highlighted over in an attempt to make it the dominant feeling. The font in specific is a handwritten one which shows off the laid back personality trait, of not taking yourself too seriously.
Leslie Escoto is a dedicated student, at CUNY’s New York City College of Technology. She is studying in the Business & Technology of Fashion. She plans to receive her Bachelor of Science degree in June 2021. She aspires to go onto a graduate program, and to further her education. Along with this, she wants to find employment in the fashion industry, particularly in marketing, as it is one of her strong suits. She wants to be a person who succeeds, and is rich in life.
Her most important objective at the moment is to finish off this final semester. She want to finish it off strong, and to be able to boost my grade to the highest of her ability. In order to achieve this, there are several goals that will be put into place. The first goal being attending classes in a timely matter. Another goal is to have higher participation within her courses, as those points will add up at the end. Along with participation, taking advantage of office hours that are available. the one and one time will contribute to how her professors see her. The final goal is making sure all and any schoolwork or projects are done in a timely matter, such as not waiting until the last minute to submit anything, and making sure I’ve set enough time for my final projects.
Another objective she has is to get into graduate school. She wants to continue her studies and go on to get a masters in a marketing program, as this aligns with what she is most passionate about. A goal to get her there, is to take the GMAT exam. To take the GMAT exam, there needs to be thorough planning and studying. Allocating the time to be able to succeed is another goal she is working on. In order to get an attractive score on the exam, she will be ordering study books and take practice quizzes. Another goal is writing compelling essays, as well as the optional, to fight for spot at the school. Getting a past professor or mentor to proof read it and give feedback is a part of this goal, as the more eyes that read it the more rounded it could be.
A personal objective she has is working on her health, both mental and physical. In order to achieve this, an action that will be taken is to begin journaling. Journaling will be a way to process specific thoughts or feelings without the fear of judgement. Healthy eating habits is another one, as it’ll also help clear the mind. Taking the time to read more literature too, to be able to get out of my head is another goal to get to this objective.
Her fourth objective is to begin looking into corporate marketing positions. In order to start, she will need to obtain her Bachelor degree, which she is projected to in two months. Along with this is sprucing up the resume and cover letter to be as desirable as possible on paper, to move forward with an interview. Finding relevant experience within the marketing world and creating a portfolio, is another goal. Things that she has done at her job that relate, such as sale flyers or mass emails.
Her final objective is to just be happy, as broad as it sounds. For the most part, in order to achieve this she needs to work on the main goal of reminding herself that everyone does things at their own pace and there is no timeline that is forced upon you.
