For this assignment we had to make 3 ad campaigns on an electric vehicle of our choosing. Tesla is the most well known electric car company and is ranked as the best-selling electric vehicle manufacturer worldwide. While they don’t have an official slogan their motto is to build a world powered by solar energy, running on batteries and transported by electric vehicles.
I decided to approach this assignment with an eco-friendly approach that targeted Tesla’s benefits. This campaign would be running during the holidays. For each ad it would have a fun license plate that explained the benefits of having a tesla that would be accompanied with type.
