Visual Quote Project Phase 1-3

A Beautiful Body Perishes, But a Work of Art Dies Not

Leonardo Da Vinci
Concept 1 Sketch

For the first concept I wanted to focus on the typography of the quotes and use expressive fonts such as cursive and italics in order to show the words in action. This was a simpler idea that I believed could get the message across without including an illustration. I made beautiful and art in cursive while I italicized perish and art.

For the final concept I made the entire quote in cursive and instead focused on color. The words beautiful and art are pink as well as the artist. I chose pink as I feel it has a more delicate but formal feel to it.

Concept 2 Sketch

The second concept builds on the first by adding more elements and making the words thicker in order to play with color. The word “perish” has a gradient to make it seem like it is disappearing while I emphasized the word “not” by making it bold.

For the final concept art I made the word perish still fall apart but I also played with color. The background is a tan color because I felt white was too plain. In order to focus on the second part of the quote I decided to make it a red color so it could pop.

Concept 3 Sketch

In the third concept I wanted to add an illustration rather than work on the text itself. I decided to draw someone holding a painting however the person is slowly breaking apart as if perishing while the art remains the same.

For the illustration I kept the original idea but this time decided to have the Mona Lisa as the work of art since Leonardo Da Vinci painted it.

Final Concept

Concept 4 Sketch

The last concept includes art from Leonardo Da Vinci himself. I wanted to illustrate the Mona Lisa as art and as a person. For the first part of the quote I made her age however the painting of herself stays the same as the quote says that art does not die. I decided on focusing on the for my visual quote project because I feel it illustrates the quotes more than my previous concepts.

This was the concept I decided to choose as my final as I liked the idea the most and represented the quote better. I improved my sketch by having the Mona Lisa as a person and as a painting. In order to show the difference I drew the frame around the painting. I changed the placement of them as well and added more details so that people would recognize who the person is.

All four concepts

Starbucks Timeline Essay

Starbucks is a coffee company that aims to sell high quality coffee beans. The name Starbucks is a character from Herman Melville’s classic novel Moby Dick. Their logo is a two legged siren from Greek mythology who is known to lure sailors in and crash their ships. The owners wanted this to have the same impact but instead they would lure coffee lovers to buy their coffee (Tailor Brands 2022).  They have a holistic approach to branding as they let the coffee advertise itself through the taste rather than market the company. They welcome feedback from customers and have a more personal way of doing business.

In 1966 Alfred Peet opened a small store, Peet’s Coffee and Tea, in Berkeley, California. This was the inspiration for Starbucks business model (Petruzzello 2022).  The first Starbucks was founded by Jerry Baldwin, Gordon Bowker, and Zev Siegl in 1971 near the historic Pike Place Market in Seattle (MBA Knowledge Base 2018). The initial logo was released with a brown color. In 1980 Siegel decided to leave the company in order to pursue a separate path and Baldwin became the company president (Petruzzello 2022).  

In 1982 Satarbucks gained a new member, Howard Schultz,  hired as the head of marketing. Schultz was originally a sales representative for Hammarplast, a Swedish company that would sell Starbucks their drip- coffee makers. Starbucks would order a lot of inventory and so Schultz decided to see what the company did. He was so astonished by their work that he requested a job (Petruzzello 2022). This would lead to a new opportunity for Starbucks as Schultz introduced a more friendly approach to customers and designed pamphlets to show all their coffee and description. This was a new approach to customer service.

Things changed when in 1983 Schultz made a trip to Milan and was inspired by their cafes. He pitched the idea to the owners on expanding their coffees to lattes and cappuccinos but they refused as they wanted a more simple approach (MBA Knowledge Base 2018). This did not discourage Schultz as the first Starbucks latte was served in 1984 in downtown Seattle to test Schultz’s idea. However, in 1984 Schultz left Starbucks and created “Il Giornale” to pursue his cafe idea. He was an immediate success and soon branched out to make more cafes. Unfortunately, in 1987 the original founders, Baldwin and Bowker, decide to sell Starbucks and Schultz buys it with the money he made from his previous cafes (Petruzzello 2022). Schultz implements a new logo that creates the iconic green. To go along with it he creates new uniforms, green aprons (Tailor Brands 2022).

Once Schultz came into charge there were many redesigns and additions to the company.  In 1992 Schultz refined and simplified the logo by cropping the siren so that only her face is shown (Raghav 2022) . Schultz also introduced the first drive-thru service in 1994 in order to increase sales. Starbucks began expanding and even opened stores outside North America in 1996. Some of which are in Japan and Singapore. In addition a new drink,Starbucks’ iconic Pumpkin Spice Latte, was invented in 2003 (Meisenzahl 2021).

In 2007 Starbucks had difficulty as stocks dropped as competitors such as McDonalds and Dunkin’ ros in popularity.This led to the decision of Schultz returns as CEO in 2008 to make cutbacks and make changes such as adding baked goods and instant coffee (Meisenzahl 2021). They attempted to bring back the old logo for the 40th anniversary which they ultimately revoked because customers disliked it and wanted the old one back (Tailor Brands 2022).  In addition to this in 2009 a new mobile app was created which allows customers to earn points with every purchase as well as order ahead. They also give a free drink as a birthday gift (Meisenzahl 2021).

There have been other additions to the menu since Schultz came back which were the last updates of Starbuks as of now. There was a redesign of the logo in 2011 where it takes away the “Starbucks Coffee ” logo and has been minimized to the siren (Tailor Brands 2022). This logo has been kept and is what we see currently in their branding. In 2012 they had a huge addition by buying out Teavana and now adding  refreshments to their menu. 2015 was when cold brew was introduced and in 2016 Starbucks added vegetarian options such as the impossible sausage as well as lactose free milk. This is done to attract more customers with more variety and options. Finally most recently in 2017 customizable drinks increased with the rising trends on social media. There are more ways to customize drinks by adding or removing ingredients (Meisenzahl 2021).

Sources

Petruzzello, Melissa. “Starbucks.” Britannica, Encyclopædia Britannica, Inc., 5 Apr. 2022, https://www.britannica.com/topic/Starbucks

“History and Background of Starbucks.” MBA Knowledge Base, 20 Sept. 2018, https://www.mbaknol.com/business-history/history-and-background-of-starbucks/

“A History of the Starbucks Logo.” Tailor Brands, 2 May 2022, https://www.tailorbrands.com/blog/starbucks-logo

Meisenzahl, Mary. “The 50-Year Rise of Starbucks, from a Single Seattle Location Selling Roasted Beans to One of the Most Recognizable Brands in the World.” Insider, Business Insider, 20 Mar. 2021, https://www.businessinsider.com/starbucks-history-timeline-50-years-in-photos-coffee-drive-thrus-2021-3#instagrammable-drinks-like-the-unicorn-frappuccino-drove-sales-in-2017-and-customers-were-able-to-customize-increasingly-elaborate-drinks-23.

Raghav, Saumya. “Starbucks Logo – an Overview of Design, History and Evolution.” Designhill, 14 Apr. 2022, https://www.designhill.com/design-blog/starbucks-logo-overview-of-design-history-and-evolution/

Gustav Klimt Biography

Gustav Klimt - 161 artworks - painting

An artist that has made a cultural impact in history is Gustav Klimt. Klimt is an Australian painter from the 1880’s that is known for the patterns and shapes he uses in his paintings. I admire his work and use of colors. His paintings are bold and full of life as he uses a variety of textures and patterns. I find that his style is very distinct and it’s interesting how most of his work contains a gold yellow but each painting is very different from one another. This golden style was inspired by the Byzantine mosaics of San Vitale (Gotthardt 2018). He has the ability to capture feelings in his painting as well as you get certain moods and emotions from each of his pieces. He was also responsible for the Vienna Secession movement.

Gustav Klimt The Kiss 1908 Austrian Symbolist Painter Golden Period Art  Nouveau Print Laminated Poster 24x36 - Walmart.com

Klimt inspired other artists with his work and the symbolism behind it. He became the leader of the Vienna Secession movement because of the rebellious nature of his work. He would often depict erotic images and include sexual connotations (Gotthardt 2018) . During that time he had many who admired his work as they recognized his work to be expressive and atmospheric rather than lewd. By experimenting with these untouched themes it also grabbed the attention of European Expressionists (Gotthardt 2018). However, the nudity in his paintings was also subject to controversy as some of his work was not allowed to be exhibited and to this day still have not been seen in public display. Klimt did not see himself as a revolutionary artist but rather someone who wanted to bring attention to the art outside of Austria.

Klimt grew up in the outskirts of Vienna in Baumgarten on July 14, 1862. His family  struggled financially as he was the second of seven children. Despite this he had a passion for art and his brother, Ernst Klimt, shared this passion as well as they both wanted to become drawing teachers (Neuegalerie). In 1876 Klimt took the entrance exam to Kunstgewerbeschule and he received a scholarship for the Vienna School of Arts and Crafts as an architectural painter. In 1882 Klimt and Ernst set up a studio with Franz Matsch and they all did commissions throughout Europe (Blatty 2014) . Unfortunately, by late 1892 both his father and Ernst passed away leaving Matsch and Klimt unable to keep up with the work demand (The Art Story). This caused them to grow apart and Klimt began developing his own style. It was soon after that he began doing his own commissions and attracting larger clients.

Factum Arte :: Medicine

Klimt’s paintings received both approval and protests from the public. In 1894 Klimt and Matsch were commissioned to make ceiling paintings for the Great Hall of the University of Vienna. With their different art styles they decided to work separately and thus Klimt’s artwork began to be exhibited. During the Seventh Secession exhibit in 1900 he presented his first piece, Philosophy, which received backlash and was not even presented due to a petition denying its installation. However, later on he would receive a gold medal for it in the Exposition Universelle. For his second painting, Medicine, it was exhibited in 1901 but was once again met with backlash. His final piece, Jurisprudence, had the same reaction of more negative than positive reviews (Neuegalerie). In 1903 Klimt had a chance to show his work again as the Vienna Secession was founded by Hoffmann, Koloman Moser, and Fritz Waerndorfer. He was later made the Secession’s founding president (The Art Story). Although his work was too lewd to be displayed in the Great Hall it still had a permanent display in the Moderne Galerie.Klimt would later on have his work displayed in other exhibitions and even had his own following within the Vienna Secession deemed the Klimt-Gruppe (Neuegalerie).

Overall, Klimt’s accidental rebellion created a new path for artists as it broadened artists’ views. He is someone who paints what he believes in and disregards the hate he receives. Klimt is an admirable artist who did what others could not. He is someone who inspires and encourages me to broaden my knowledge on different techniques and art styles. Nowadays you don’t see revolutionizing art anymore and it is interesting to learn about the artists that led the revolution.

Sources 

Blatty, David. “Gustav Klimt.” Biography.com, A&E Networks Television, 16 Aug. 2019, https://www.biography.com/artist/gustav-klimt#:~:text=Born%20in%201862%2C%20Austrian%20painter,Portrait%20of%20Adele%20Bloch%2DBauer

Gotthardt, Alexxa. “What You Need to Know about Gustav Klimt.” Artsy, 26 Mar. 2018, https://www.artsy.net/article/artsy-editorial-gustav-klimt#:~:text=Klimt%2C%20the%20leader%20of%20the,canvases%2C%20murals%2C%20and%20mosaics

“Gustav Klimt Biography, Life & Quotes.” The Art Story, The Art Story Contributors, 11 Nov. 2011, https://www.theartstory.org/artist/klimt-gustav/life-and-legacy/ .York. “GUSTAV KLIMT.” Neuegalerie, NeueGalerie New York, https://www.neuegalerie.org/collection/artist-profiles/gustav-klimt.

Artist Biography draft

An artist that has made a cultural impact in history is Gustav Klimt. Klimt is an Australian painter from the 1880’s that is known for the patterns and shapes he uses in his paintings. I admire his work and use of colors. His paintings are bold and full of life as he uses a variety of textures and patterns. I find that his style is very distinct and it’s interesting how most of his work contains a gold yellow but each painting is very different from one another. This golden style was inspired by the Byzantine mosaics of San Vitale. He has the ability to capture feelings in his painting as well as you get certain moods and emotions from each of his pieces. He was also responsible for the Vienna Secession movement.

Klimt inspired other artists with his work and the symbolism behind it. He became the leader of the Vienna Secession movement because of the rebellious nature of his work. He would often depict erotic images and include sexual connotations. During that time he had many who admired his work as they recognized his work to be expressive and atmospheric rather than lewd. By experimenting with these untouched themes it also grabbed the attention of European Expressionists. However, the nudity in his paintings was also subject to controversy as some of his work was not allowed to be exhibited and to this day still have not been seen in public display. Klimt did not see himself as a revolutionary artist but rather someone who wanted to bring attention to the art outside of Austria.

Klimt grew up in the outskirts of Vienna in Baumgarten on July 14, 1862. His family  struggled financially as he was the second of seven children. Despite this he had a passion for art and his brother, Ernst Klimt, shared this passion as well as they both wanted to become drawing teachers. In 1876 Klimt took the entrance exam to Kunstgewerbeschule and he received a scholarship for the Vienna School of Arts and Crafts as an architectural painter. In 1882 Klimt and Ernst set up a studio with Franz Matsch and they all did commissions throughout Europe. Unfortunately, by late 1892 both his father and Ernst passed away leaving Matsch and Klimt unable to keep up with the work demand. This caused them to grow apart and Klimt began developing his own style. It was soon after that he began doing his own commissions and attracting larger clients.

Klimt’s paintings received both approval and protests from the public. In 1894 Klimt and Matsch were commissioned to make ceiling paintings for the Great Hall of the University of Vienna. With their different art styles they decided to work separately and thus Klimt’s artwork began to be exhibited. During the Seventh Secession exhibit in 1900 he presented his first piece, Philosophy, which received backlash and was not even presented due to a petition denying its installation. However, later on he would receive a gold medal for it in the Exposition Universelle. For his second painting, Medicine, it was exhibited in 1901 but was once again met with backlash. His final piece, Jurisprudence, had the same reaction of more negative than positive reviews. In 1903 Klimt had a chance to show his work again as the Vienna Secession was founded by Hoffmann, Koloman Moser, and Fritz Waerndorfer. He was later made the Secession’s founding president. Although his work was too lewd to be displayed in the Great Hall it still had a permanent display in the Moderne Galerie.Klimt would later on have his work displayed in other exhibitions and even had his own following within the Vienna Secession deemed the Klimt-Gruppe.

Overall, Klimt’s accidental rebellion created a new path for artists as it broadened artists’ views. He is someone who paints what he believes in and disregards the hate he receives. Klimt is an admirable artist who did what others could not. He is someone who inspires and encourages me to broaden my knowledge on different techniques and art styles. Nowadays you don’t see revolutionizing art anymore and it is interesting to learn about the artists that led the revolution.

Sources 

Gustav Klimt | Neue Galerie NY 

Gustav Klimt Biography, Life & Quotes | TheArtStory 

What You Need to Know about Gustav Klimt – ArtsyGustav Klimt – Painter – Biography.

Artist Biography- 3 choices

Kaws (Brian Donnelly)

  • Started as a graffiti artist but grew to become a designer and designs commercial art.
  • He has a cartoonish style with simple shapes, known for drawing x’s for eyes
  • First heard of him from street art and his collaboration with the clothing brand Uniqlo.

Naydeity (Nadine Franklin)

  • A painter and illustrator who is inspired from Japanese culture
  • She uses many colors and includes elements in her paintings
  • She likes to paint collages and often tries to show an experience

Gustav Klimt 

  • An Australian painter from the 1880’s that is known for the patterns and shapes he uses in his paintings. His style is very distinct and most of his work contains a gold yellow.
  • Grew up struggling financially but his life changed when he received a scholarship for the Vienna School of art as an architectural painter.
  • I have seen his paintings in museums in nyc

Exit Through the Gift Shop- Discussion Post

It is interesting how Thierry filmed constantly, it almost seemed that he looked at the world in a different view. You can see everything from his perspective and how the art world evolved. You can even say that without his obsession to record we wouldn’t be able to see everything that would unfold in street art. He also has a sad backstory in why he films but it helps you understand him better and why he films. The idea that he captures all his memories in order to preserve them might be obsessive to some but it is also beautiful because it allows memories to last longer. Even without him watching them just filming them I feel makes him remember them better. I like how in the process of filming these artists he became an artist himself not only through film but by creating his own sticker and poster. This film shows the dangers of street art but also the passion behind these artists.

I felt like towards the end he was too sucked into the street art world and wanted to become one himself without going through the struggle of an actual street artist. The art he created had no meaning unlike other street artists. Reputable street artists such as Banksy and Invader almost seemed disappointed by his art gallery because he didn’t seem to understand the meaning behind street art. The mass production of art I feel contradicts street art as it is supposed to be one of a kind and stands for something. Some of Banksy’s art is political and shares a message whereas it seems Thierry was more intrigued by the fame of it all.

3D Graphic Design- Discussion Post

Listening to the guest speaker, Michael Wiehart, it was interesting to hear the process behind making 3D art. Wiehart talked about the amount of time that he had to put into learning 3D art and it was impressive how dedicated he is. I didn’t realize how much graphic visuals are produced as a product of 3D design. It’s something we come across in daily life but sometimes it’s easy to forget that someone made it. As a 3D artist I believe that observation has to be an important skill as it’s a big part of understanding how you’re going to create certain textures. An example is David McLeods work as he experiments with furs and wood textures. Before working on the  design he must have examined the textures first. Overall, 3D design is an admirable profession that takes a lot of hard work. It’s a topic that I’m interested in and might experiment with further in the future.