Learning the Firm’s Design Process

At TANKindustries, the design process is a blend of creativity, collaboration, and attention to detail. Here’s a glimpse into how I have been developing the projects I was assigned to:

1. Meet with Client/ Conceptualize
First, we start with a meeting to understand the client’s vision, goals, and requirements. Along with this, the client or the creative director and I brainstorm and explore various creative directions that aligns with the client’s brand.

2. Research and Create Figma Jam Board
We then compile visual research on a Figma Jam Board to visualize our ideas and collaborate as a team.

3. Initial Compositions
After, our team creates the first design drafts, focusing on capturing the essence of the concept.

4.Feedback from Art Director

The art director then reviews the first compositions, providing feedback and offering any further insights on changes.

5. Second Draft
Incorporating the art director’s feedback, we revise the designs.

6. Repeat Feedback Loop
We continue revising and getting feedback until the design is perfected.

7. Final and Pitch to Client
After final refinements, we present the complete design to the client, aiming to finalize the project and exceed their expectations.

All art is my own for TANKindustries

Published by

lau ash

Multi-faceted designer and illustrator with experience in graphic design, magazine production, writing and photography.

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