- Law Firms: Emphasizing Trust and Professionalism
- Simplicity and Elegance: Law firms require designs that are simple, elegant, and exude professionalism. Clean lines, classic fonts, and muted color schemes are commonly used.
- Formal Typography: Serif fonts are often preferred for their traditional, trustworthy, and classy appearance.
For Kar IP Law’s business cards and letterheads I stayed to a very minimalistic design and pulled inspiration from modernistic design with bold shapes and typography. Because he works in intellectual property law, I tried to be subtly artsy in my design choices. The client works a lot with artists so I felt that combining traditional design with an artistic touch was perfect for the client’s collateral.
2. Pharmaceutical Companies: Professionalism and Innovation
- Clean and Modern: Designs are clean and modern, with an emphasis on readability.
- Scientific Imagery: Subtle use of scientific imagery or symbols can be incorporated to reflect the industry’s focus.
- Color Psychology: Colors like blue and green are commonly used for their associations with health, trust, and innovation.
