Technology and media is an extension of ourselves as it allows us to express our thoughts and ideas in various ways. There are many benefits of technological progress, however, it can also negatively affect society by changing the behavioral patterns of social interdependence and cause some mental distress.

I enjoyed the comparison of the “the medium is the message” idea with Cubism. “Instead of the specialized illusion of the third dimension on canvas, cubism sets up an interplay of planes and contradiction or dramatic conflict of patterns, lights, textures that ā€œdrives home the messageā€ by involvement.”

In other words, Cubism, by seizing on instant total awareness, suddenly announced that the medium is the message. That is a powerful comparison and very modern by thought as well!

Designers should be well aware of all the positive and negative aspects of the communication tools they are employing and by keeping these ideas on mind, they should try to produce the content that hopefully makes the world a better place.