Terminology that I didn’t know and used in my essay from the reading:

Dennotational: Refers to the literal meaning of a word.

Connotational: Word that suggest a different association to its literal meaning.

Quasi-Tautological: Having some but not all the features of repetition without adding information.

Linguistic Message: A denoted description that answer the question” What is it?”

Anchorage: The trait to catch the consumer

Relay: Interpretation of an image separated fromt he meaning of the text.

Semantic: When one thing can be expressed differently and conserve the same meaning.

Pseduo- Truth: An event that can be percieved differently from what it is.

Utterance: A spoken word, statement or vocal sound.

Polysemy: The coexistence of many possible meaning for a word or phrase.