Media extends human beings because it is like a vessel that allows you to complete your task, which you could not do before or do so easily. Like our limbs and different parts of our body, there are different types of media and each with itā€™s own purpose. McLuhan says that the wheel is an extension of our foot. I happen to think that is true. The wheel is a part of a car which is designed to get us from one destination to another, the same way our legs do. Therefore, the wheel is like feet, allowing us to travel long distances without using our actual feet. They are pseudo feet.

There are many hazards that might come along with technological progress. I think the alarming of them all is the possibility of creating a piece of technology that leads to the destruction of our civilization and mankind overall. One very obvious piece of technology with hazards are weapons of mass destruction. Albert Einstein said it himself ā€œI do not know with what weapons World War 3 will be fought, but World War 4 will be fought with sticks and stones.ā€ This implies that he believed technology would bring upon our destruction.

If the ā€œmedium is the messageā€ the roles of the artists and designers are to look for ways to craft the message. Perhaps the medium carries a certain meaning, but by changing the amount used in different aspects of it, you can change the way people interpret it. Art is already subjective and in turn so is the message the artist or designer is trying to communicate.