McLuhan reading was quite an interesting one, his ideologies on media and the concepts around it were rather unique. “All media are extensions of some human faculty psychic or physical”, here McLuhan is expressing his beliefs. I believe media is an extension to human beings/ humanity in the way that the media is able to be used by the physical body and mind. Without the body the media is non-existing, it needs the body to be fully functional. One good example of this is the shoes we wear on our feet; the shoes are an extension to our feet, they help protect us from the cold, hot and hard ground. Another good example is vehicle wheels, those can also be seen as extensions of our feet. The internet and art can be placed into this category as well, one can say that they are an extension of our mind. 

One of the major hazards that might come with technological progress is the effect it has on the older generation using technology. They are going to have a tougher time living in a progressive technological society compared to any other group, because they are using today’s technology with yesterday’s tools; which puts them at a disadvantage when coming to modern opportunities. Another big problem that may stem from technological progress is the idea of “limiting one’s creativity/ imagination”;  because of this, a lot of the same concepts and inspirations are going to circulate within the design systems creating too many similarities. Thirdly, I believe because technology has already made it easy to produce mast media, the quantity of media may be overwhelming and can in turn lead to misinformation if users are not mindful of their resources. I think the best advice for the new generation is to try and create new content that hasn’t been seen before, experiment. 

Media plays a big role as an influencer towards people in our society, with this knowledge McLuhan believes designers have a duty to use this information in a responsible way. The work of a designer can be subordinate to the media they use to distribute the information, in the way that this first original piece of media is no longer the latest most current version of that creativity idea. Although the work of the designer was the birth of that particular creative idea, technology made it possible for the new version to pick up a life of its own (I feel like the artist design/ the first media is like a mother figure). With the wide variety in social media platforms today, the designer has to choose carefully which version of his media he is focusing on and which platform he is going to use to distribute it, because today with a large number of medium it is more effective focusing on one media version at a time.