Reading the articles I noticed that each artist had a similar point of view regarding technology and the era they were living in. Rodchenko expressed that technology was the mortal enemy of art in a proud manner. El Lissitky rejoiced at media and technology and Marinetti wanted a technological reform for Italy. They envisioned how great design was going to be with the evolution of technology and tools that could open countless possibilities. Technology was a must in order to achieve these visions that the hands of man alone couldn’t. El Lissitky analyses different aspects remarking the fact that technology didn’t evolve much from the printing press until the invention of photography for designers. They completely disagree on technology not evolving since time keeps changing and what meant something for them is not what is going to mean for the next generation. This is something relevant to the present because time keeps changing rapidly and new mediums of communications and technological tools keep getting invented. Along with visual communication and design, not adapting to the current wave could be problematic as it wouldn’t make communication and creativity easier. That’s what technology is for.
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- Prof. Matthew C. Lange on Assignment 1A- Intro Video
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