In the readings, “Graphic Design Theory” by Helen Armstrong and “Counting Sheep, Period Styles, Language of Dreams and Language of Vision” by Ellen Lupton & J. Abbott Miller, I learned by communicating your art to the world, it leaves an impact on how one perceives and interprets things thus putting it into our own work. I also learned that without the basic infrastructure of archaic writing, we would not have our own version of writing since we were influenced by archaic writing. Before reading “Graphic Design Theory,” by Helen Armstrong, I knew that art was a communication device and we use it to communicate to others by making posters, ads, etc. After this reading, I learned that we as designers have a large impact on audiences, due to the fact that we are putting visual content out there. Designers who have this platform are creating content to send awareness to show what is happening in the world, thus making a new collective voice which then creates a new level that occurs.
In “Counting Sheep, Period Styles, Language of Dreams and Language of Vision” by Ellen Lupton & J. Abbott Miller, they talk about the origins of archaic writing and how it then develops into something that we use to this day, in design and in writing. One thing I found interesting was that in 260 BC, there was a librarian, Aristophanes, who designed a greek punctuation system. This system consisted of the comma, colon, and periodos, which back then was used to be used for cues for reading out loud. Today the function of this system is used differently, for example we use it for structure and not for the spoken sound. Another thing that I found interesting was that the scripts are what we use today. For example, the carolingian minuscule was the gothic font. In different countries, many fonts were changing due to what was in demand at the time for display advertising. This has happened to the bold face fonts, “when advertising created a demand for big, black types.”
Once in awhile, we can look back at the origins of design and see how far design has come. As designers, we must adapt to the changes that occur in modern design. It is very important to adapt, because ideas are constantly changing as well as styles. As time goes by we continue to change designs as new ideas and theories are made.
