Media extends human beings and humanity in general. Media is the means of mass communication. Media as an extension of humanity is history repeating itself. In a way that human beings will always find ways to convey and preserve information on a different scale. For instance, cave paintings which started about 40,000 years ago, or a lithograph broadsheet of the 1600s, or the invention of the telephone. As humanity evolved so did the ways we communicate and the amount of people we can communicate to increased.

What “the media is the message” means is how we send and receive messages holds more importance than the message itself. They way we receive and send information does influence how we perceive the message. The role artist and designers can play in creating new ideas is we can create new things based on the media being used making the message more impactful and giving new purpose to the media. For example, web designers design for the internet which is a medium with a substantial and powerful reach. Web designers should be use the medium the internet as the message. What we design shapes the message almost as if our job is to make the message look pretty. Using our skills helps shape the medium and the message.

Although technology has made our lives a bit easier and has advanced society, there are some risk of the increasing technological development. Hazards that might come from technological progress for individuals and society is miscommunication through the media, lack of human transactions (physical human interaction being replaced with a computer, mobile device or robot) .