IMPORTANT TERMS:

  • Semiology
  • Connotation
  • Counter-taboo
  • Syntagm
  • Metonymy
  • Diegesis

UNCLEAR POINTS:

  • “The idea that what we have in the scene represented is a return from the market.”
  • “The absence of code desintellectuazises the message because it seems to find in nature the signs of culture.”
  • “In other words, the denotation of the drawing is less pure than that of the photograph, for there us no drawing without style.”

LIST OF QUESTIONS:

  • What is the difference between the cultural code and the natural non-code?
  • How vital is the linguistic message to the overall reach of an advertisement?