Month: September 2020 (Page 6 of 7)
Both Armstrong and Munari discuss how designers considered “traditional” art was considered to be created and consumed for a small audience who either held certain beliefs or were in a certain class. They believe that design must be accessible, your audience is the public and it is a necessity to communicate with the public whether through your audience, employer or through reactions. Both authors state how overall this should be kept in mind despite what approach you take to your work visually.
Over everything else design should be functional in order to serve its purpose or deliver the message, whether the designer decides to make artistic choices such as making references to past art movements, at its core, its function and message should be clear. That’s why a designer should keep thinking of the theoretical, a designer should always be thinking on ‘how’ to resolve an issue, how the work would look like on various mediums, how to get across your target audience while making it clear enough for others. A designer should also think on ‘why’ a person may view or use the work in a different way. There are designers and movements dedicated to being neutral and functional enough in order for it to be unlikely to misinterpret, but there are various designers who separate themselves from that idea.
Due to advances in technology we can create forms and images in a less restricting and time-consuming manner. Resolution of images, print, and social media has changed how we approach or work. Designers approach their work differently depending on the mediums, keeping printing and online presence in mind. Design work can reach a larger audience which means more critique. Armstrong states that due to this designers grow aware that remaining neutral may not always be the correct approach, and that the public may be looking for direct and dynamic approaches.
- https://youtu.be/hl_uf2QQ6fg
According to the authors design should be evolving as new technology emerges through out the years. Designers should be involving new techniques, new ways of thinking and including them in their designs. As Bruno Munari states “The artist must cast off the last rags romanticism and become active as a man among men, well up in present-day techniques, materials and working methods.” This implements such designers should re-think what their message and audience should be according to this new generation. Similarly Helen Armstrong states “Designers should learn for “The process of becoming a designer is focused largely on “how”: how to use software, how to solve problems, how to organize information, how to get clients, how to work with printers, and so on.”
What distinguishes the field, or fields, of design from other creative occupations is that design is something that comes out from your inner self as something unique. The design you create gives you your own identity and makes you stand out from everyone else. According to Bruno Munari ” The designer is therefore the artist of today,… because he has the humility and ability to respond to whatever demand is made of him by the society in which he lives, because he knows his job, and the ways and means of solving each problem of design.” This refers as the different ways designers in different design occupations have the ability to do their jobs the best way possible.
Technology has played a major role in shaping design professions. As technology advances new jobs have been created and its way easier for designers to promote their new ideas out to the world. For example, all social media platforms are a big influence in todays world. Everyone and anyone can come in contact with new trends, or establish new trends to the public. Together with new inventions, new software programs, it is easier for anyone to learn on their own and create something new. Due to these new inventions I believe designers have very high competition among each other. In oder to establish a trend one must know their target audience and how big of an influence this new trend could be. Therefore designers must incorporate what is happening now in the world and use it as research when creating their own piece of art work.
According to Helen Armstrong, in today’s world design should be socially responsible. Design should explore the issues pertaining authorship and universality. Design is like the new activism when it comes to social issues because it engages people to react and act to social issues. The evolution of new technologies has enabled designers with the tools and power of self-expression to engage their audience in politics and cultures.
According to Bruno Munari, the designer has always been an artist but far from the type that produces artworks for the richest. The designer is someone who solves aesthetic problems. It is someone who designs objects to be functional without sacrificing taste. The designer is responsible for solving the aesthetic problems of everyday objects because only then we can achieve a stable life.
Designers speak a visual language. They are responsible for successfully delivering a message through the combination of colors, shapes, forms, symbols, images. Designers know how to correctly use different elements to convey the correct message.
According to the authors, the role that design plays in the world today is that everything is a design, it’s in our everyday lives. “The designer of today re-establishes the long lost contact between art and the public, between living people and art as a living thing.” (Bruno Munari) What distinguishes the fields of design from other creative occupations is the different ways they do their work. For example, “The designer works in a vast sector of human activity: there is visual design, industrial design, graphic design and research design.” (Bruno Munari) This shows that there are many different fields in the design world that have their own job in their names. Designers should concern themselves with unsolvable theoretical questions because it requires a lot of thinking and thinking can lead to great ideas. Unsolvable questions help the brain to create answers.
The role technology plays today in shaping design professions is that technology has made it easier. Designers are able to communicate and connect to each other easily with social media. For example, “Creating design theory is about building one’s own community, constructing a social network that questions and illuminates everyday practice—making it visible.”(Helen Armstrong) Technology plays an important role today, everywhere you go, there will always be some type of technology near you.
Some of the most urgent problems designers face today is keeping up with market demands. For example, “The designer is therefore the artist of the day, because he has the ability to respond to whatever demand is made of him by the society in which he lives” (Bruno Munari) There are always new trends being created and many different design styles that will be needed to create them. It is a designer’s responsibility to solve these problems because it is part of their job as designers. To create for others you must be able to keep up with them.
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