Tag: final poster
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Barnhart, Brent. “How to Make Sure You’re Marketing to Gen Z the Right Way.” Sprout Social, 11 Nov. 2019, sproutsocial.com/insights/marketing-to-gen-z/.
Codella, Daniel. “The Winning Coca-Cola Formula for a Successful Campaign.” Wrike, Wrike, 6 Apr. 2018, www.wrike.com/blog/winning-coca-cola-formula-successful-campaign/.
Crawford, Elizabeth Crisp, and Jeremy Jackson. “Philanthropy in the Millennial Age: Trends toward Polycentric Personalized Philanthropy.” Independent Review, vol. 23, no. 4, 2019, p. 551+. Gale Academic OneFile, https://link.gale.com/apps/doc/A581175535/AONE?u=cuny_nytc&sid=AONE&xid=0dea4ab3. Accessed 23 Nov. 2020.
Heller, Steven. “The Underground Mainstream.” Graphic Design Theory: Readings from the Field, by Helen Armstrong, Princeton Architectural Press, 2012, pp. 98–101.
Henderson, Geraldine Rosa, and Jerome D. Williams. “From Exclusion to Inclusion: An Introduction to the Special Issue on Marketplace Diversity and Inclusion.” Journal of Public Policy & Marketing, vol. 32, 2013, pp. 1–5. JSTOR, www.jstor.org/stable/43305308. Accessed 23 Nov. 2020.
“How a Campaign Got Its Start Down Under – News & Articles.” The Coca-Cola Company: Refresh the World. Make a Difference, The Coca-Cola Company, 25 Sept. 2014, www.coca-colacompany.com/news/how-a-campaign-got-its-start-down-under.
Kozinets, Robert V., et al. “Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities.” Journal of Marketing, vol. 74, no. 2, 2010, pp. 71–89. JSTOR, www.jstor.org/stable/20619091. Accessed 23 Nov. 2020.
Kumar, V. “Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For.” Journal of Marketing, vol. 79, no. 1, 2015, pp. 1–9. JSTOR, www.jstor.org/stable/43784378. Accessed 28 Nov. 2020.
Liu, Yizao, and Rigoberto A. Lopez. “The Impact of Social Media Conversations on Consumer Brand Choices.” Marketing Letters, vol. 27, no. 1, 2016, pp. 1–13. JSTOR, www.jstor.org/stable/26177931. Accessed 29 Nov. 2020.
O’Connor, Padraig. “What To Know When Marketing To Millennials.” Social Media Week, 28 July 2015, socialmediaweek.org/blog/2015/07/marketing-to-millennials/.
Sonesson, Göran. “Rhetoric of the Image.” Encyclopedia of Semiotics. : Oxford University Press, , 2007. Oxford Reference. Date Accessed 28 Nov. 2020 <https://www.oxfordreference.com/view/10.1093/acref/9780195120905.001.0001/acref-9780195120905-e-248>.
Tarver, Evan. “Why the ‘Share a Coke’ Campaign Is So Successful.” Investopedia, Investopedia, 28 Aug. 2020, www.investopedia.com/articles/markets/100715/what-makes-share-coke-campaign-so-successful.asp.
Whitler, Kimberly A. “Why Word Of Mouth Marketing Is The Most Important Social Media.” Forbes, Forbes Magazine, 9 Sept. 2019, www.forbes.com/sites/kimberlywhitler/2014/07/17/why-word-of-mouth-marketing-is-the-most-important-social-media/?sh=4b98dc9e54a8.
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