Marshall McLuhan who is the author of the book “The Medium is the Message, “explains how the medium intertwined with our everyday lives.  He spoke about the medium as the message and explained that the contents of one medium is also another medium.  It is the process of actions connecting to each other to complete the process and is also any new addition to our lives. Technology is one addition that is expanding rapidly and is a breakdown of the quality of many products and the effort of the process. Although it can be said that technology enhances daily life and makes manual tasks easier, it has negative impact on society. The lack of creativity and the desire to create everything quickly has somewhat lessened the quality of the products. The author has given many examples and made comparisons of the old ways of doing things and the new ways with technology.  These show that although using technology can allow mass production of goods at a faster pace, it is not necessarily the best way to do things.

        Since it is stated that the medium is the message and the content of the message are linked, artists and designers must have a clear vision when creating new ideas to establish that link. There is always an extension to ideas or products which extend the first medium to the next to show the connection. McLuhan gave examples of products from artists and designers that are different but linked to create the message. He said that electric light and power have separate uses, but they are still connected to human being’s daily lives.

        As more technology is developed and people become increasingly vulnerable to be more productive, the media becomes a powerful organization.  It has a lot of influence on how information is provided to the public. Therefore, designers often used the media to introduce themselves and their work to people. The media create a platform where it not only entices people to the work of the designers but, but designers to adapt the trend of the media to please the media and the people.  Often the designer’s creativity suffers as they are no longer individual entities but participants of mass production.