Assignment 11- Briana Burton

        I think that the concept of mainstream vs. underground can be looked at in two different ways. Mainstream is art that is more known, where on the other hand underground art is art that is not as familiar. Heller believes that “Mass marketers steal ideas from visionaries, alter them slightly if at all, then reissue them to the public as new products.”  I think that most contemporary art is considered mainstream.

        The work of the designer that I will be presenting fits under mainstream because her designs were very popular and of a high standard. Paula Scher created many art pieces that fall in the category of “street art” which was not considered normal to be a mainstream artist. Although Scher was an underground artist, her posters for the Public Theater became mainstream.

         Paula Scher was into making posters with mostly typography. The posters for the Public Theater were done to bring more people into the theater. Scher’s Public Theater posters were influenced by Russian Constructivism.

        Paula Scher’s work for the Public Theater shaped the look and audience that would come to the Public Theater. I think that these series of posters made people pay more attention to the type of art that she created. I think that she also shaped the future for other artist to know that they should express themselves the way they want to.

Bibliography

Heller, Steven. “Street theater.” Print, vol. 50, no. 3, May-June 1996, p. 29+. Gale Academic OneFile, https://link.gale.com/apps/doc/A18614265/AONE?u=cuny_nytc&sid=AONE&xid=2bf5f143.

“Paula Scher: 25 Years at the Public, A Love Story.” ProtoView, May 2020. Gale Academic OneFile, https://link.gale.com/apps/doc/A624347506/AONE?u=cuny_nytc&sid=AONE&xid=283cad3b.