While promoting 30 days free for their premium service, Spotify offended artists with their caption “Dance like nobody’s paying”. The caption was tone-deaf to artists. For them to get paid minimum wage, it takes 380,000 streams a month. While most Spotify employees get paid more than that a month
When trying to promoting Mental Health Awareness Month, Burger King’s Real Meal campaign split reactions on social media as some felt it helped to destigmatize mental health issues but others found their campaign to be insensitive.
For their AW campaign, revealing their new collection of clothing, River Island enlisted models from a variety of races, body shapes, and abilities. The campaign was positively received by people.