Our next readingis a 1969 article by an advertising executive and professor named Arnold M. Barban. It is entitledĀ The Dilemma of ā€œIntegratedā€ Advertising. Here is a PDF: Barban_DilemmaOfIntegratedAdvertising

This article is something of a technical paper, written for ad executives and media strategists. Youā€™ll notice that the terminology is, to say the least, out-of-date. While reading this we should consider the ways that language, tone and biases effect different aspects of advertising.

Your post for this reading will be a little different. Instead of writing 3-4 paragraphs, please identify and document 3-4 advertisements in recent magazines, web pages, posters, billboards, etc. where race, ethnicity, gender or cultural identity play a role in shaping a brandā€™s message.

Note that identity and race can be used in a seemingly positive, embracing way, or in a cynical, pandering manner; or it may be difficult to tell.Ā The most interesting ads are probably the most nuanced.

Please also use ads that you encounter this week, after completing the reading. Weā€™ve all seen some of the widely publicized missteps from companies such as H&M, Dove, Sony, etc. ā€¦These are all very obvious. They really donā€™t require critical examination and we really donā€™t need to see them again.

Post phone pics, scans or screenshots of your selected ads with short captions describing the image and the source from which the image was found.