According to Marshall McCluhan in Chapter 1, ‘The Medium is The Message’ I can say that it talks about how media, specifically electric communication has changed society and how we view things. From the reading, I have gathered that he means it’s the way that we receive information that is more important than the message itself. It also shows us that he was ahead of his time and that it’s something that we can relate to in today’s world. 

The forms of receiving and communicating messages to one another have evolved and it’s not the technology itself that is the problem because it’s okay to use it as long as we are in control of it and not the other way around. It’s more of how we use it and for what purposes we use it. Aside from that, he briefly talks about how machines are creating jobs but at the same time, it’s eliminating them as well. This is something that we’ve seen throughout the years and it’s something that we continue to encounter. When technology evolves it will always have its pros and cons.

 Throughout the reading, he mostly talks about media and the way that it’s changing us and how we look at things. The message that we are receiving from these media has influenced us and often misleads us to what is really important. From when television was first introduced we were once the consumers consuming information by this new technology. Whereas now we are not only the consumers but also we have become the producers by creating information as well.