After reading the three short articles, these three artists Jan Tschichold, Karl Gerstner, and Josef Muller-Brockmann. All give insight on how design should be viewed and depicted. It is stated that design should be simple to read and understand. One’s eyes must be able to travel from letter to letter, word to word with no complication. The visual layout should have some type of structure and organization. In other words, the design should be clean and crisped.

In Jan Tschichold “New Typography” it speaks about the road to New Typography and how it changed over the years. In the past, it focused primarily on “one basic form” of central arrangement and beauty. This allowed many artists to be confined in a box when creating. The need for clarity and communication was restricted and many wondered how to bring forth a clear and unambiguous form. This is where the New Typography comes to play. The principle of asymmetry limits an individual from making variations in the New Typography. Artists and designers have a wider playground area to explore and have more flexibility. Tschichold stressed that as designers and artists we have to have a sense of order and clarity and nothing too overpowering that you can’t understand. Our purpose is to communicate with our audience.

To achieve this sense of order and clarity the Gerstner and Muller readings both speak on the use of the grid system. Gerstner stated that the grid creates a passageway and placement location for each block of text or design elements needed to be displayed. The series of lines and boxes makes it easier for everything to harmonize as one making the visual outcome be more crisp and legible. Muller continued to express these same thoughts, by saying “the grid system implies the will to systematize, to clarify the will to penetrate to the essentials, to concentrate the will to cultivate objectivity instead of subjectivity the will to rationalize the creative and technical production processes the will to integrate elements of color, form, and material the will to achieve architectural dominion.” Thus, explaining what the grid system is all about and the benefits of it. This helps provide structure and clarity as to what Tschihold was expressing.

All three artists all had the same view on how design is supposed to be, which is to have order, system, and communication. Nothing too complicated and complex that makes it hard to read and understand for our audience.  We as designers are solving problems of communication not to create more problems. With the discarding of old typography ways, it opens new horizons and pathways to explore the world of type for designers. Today, the grid system is being implemented in all designs. Some even use it as the design itself. While others use it as a backbone or structure to place elements. The grid system makes way for easy replication of posters, ad campaign designs, other print and, digital media. Creating a story that links them all together. For example, if we look in a magazine our eyes flow across the page with ease and little to no complication. We can even see the invisible grid and structure incorporated in the layout itself.  As a result, creating order and structure. As I look deeper into the grid system it still holds connections to the past. This is beauty, the grid system holds a pure and airy beauty for design, making it be simplistic but dynamic at the same time.