This weeks readings were very clear and informative. It helped me think about how to do a good design.

In Jan Tschichold’s reading about “The New Typography”, we can appreciate simplicity. He talks about the importance of not having a lot of ornaments, the beauty of a design appears when we start designing simple things; in that way we do not overwhelm the eyes of our audience.

Karl Gerstner, on the other hand, merged art with science and developed a new way to design. He talks about the importance of designing with contrast, for that reason, he developed “the morphological box of the typogram” which contains the parameters a good design has to follow. Gerstner also talks about the grids and its importance in design because it helps with the composition.

In Grid and Design Philosophy, Josef Müller gives a good example of how to use the grid and he also talks about Constructivist design. This type of design converts design laws into practical solutions. At the end of the text Müller says, “Every visual creative work is a manifestation of the character of the designer. it is a reflection of his knowledge, his ability, and his mentality”; this was one of my favorite parts of the readings.