Language should play an important role in art and design because to have great designs you have to be able to communicate your ideas to the client through art. Moholy-Nagy believed that typography and photography should help improve art today. According to Bayer typography is not a fine art, therefore it is a discipline. Gropius was the founder and director of the Bauhaus. Gropius and Bayer spoke about Bauhaus as a fundamental part of art. As Gropius expressed his passion for the arts, he said there has to be a balance in everything. He also said that any work that is produced by the drive with oneself will have spiritual meaning. Some areas of art can be done mechanically but there also has to be hands-on creative work as he believed the outcome of the product depends on the creativity and talent of the artist. Which cannot be taught. However, knowledge on how to do certain minor skills manually can be taught which would in return allow the artist to be prepared for a profession.
Many academies teach arts of different forms, such as art theory and art practical. However, natural talent continues to be a driving force in the art and design industry. Artists are taught to be creative human beings. Knowledge of theory must also be taught in visual arts. It allows more creativity in the art industry. A combination of both theory and practical need to be updated to be able to adjust to the changing world.
According to Bayer mechanical techniques were lacking in the past. Although the authors believed that mechanical techniques were not creative, these techniques allow artists to cater to larger clienteles. New strategies or ideas that will lead to future of new art are typography and photography. Which when combined will make art more dynamic. Although the combination will be a good strategy, typographers and photographers will have to adapt to the new art aspects.
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